Course Adoption Marketing Manager in United States Embassy at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Course Adoption Marketing Manager based in the United States.

Drive the marketing strategy and market presence of a portfolio of higher-education learning products by shaping positioning, messaging, and go-to-market initiatives. In this role, you will influence how academic resources are adopted by institutions, instructors, and learners through data-driven insights and innovative marketing strategies. Working across editorial, sales, and marketing teams, you will translate audience needs and market trends into impactful campaigns that strengthen product visibility and long-term performance. This position offers the opportunity to combine brand strategy, customer insights, and education-focused marketing to make a meaningful impact in the academic publishing space. The ideal candidate is a strategic thinker who enjoys collaboration, creativity, and building solutions that connect products with their audiences.

• Lead the branding, positioning, and marketing strategy for a portfolio of higher-education coursebooks and learning resources.
• Develop compelling messaging frameworks and value propositions tailored to instructors, academic departments, and institutional decision-makers.
• Identify and analyze target audiences, customer personas, and adoption drivers to inform effective marketing strategies.
• Shape positioning for new editions and existing products by aligning market insights with editorial and product development priorities.
• Create and execute integrated go-to-market plans for product launches, new editions, and portfolio initiatives across marketing, sales, and digital channels.
• Develop sales enablement materials, adoption resources, and campaign assets that support customer engagement and product understanding.
• Manage lifecycle marketing strategies for established products by refreshing positioning and identifying opportunities to increase visibility and adoption.
• Monitor higher-education trends, curriculum changes, competitive activity, and buyer behavior to guide strategic recommendations.
• Conduct competitive analysis and translate market intelligence into actionable product differentiation strategies.
• Define and track performance metrics for launches, campaigns, webinars, and portfolio marketing initiatives.
• Plan and execute webinar strategies aligned with campaign objectives and adoption cycles.
• Collaborate with cross-functional teams and stakeholders to ensure consistent execution of marketing priorities.

• Bachelor's degree required; Master's degree preferred.
• 5+ years of experience in marketing, brand strategy, product marketing, or related roles within organizations offering intellectual property products, educational resources, or services.
• Strong understanding of the higher-education market, including course adoption trends, distribution models, student purchasing behaviors, and academic buyer journeys.
• Experience developing and executing Account-Based Marketing (ABM) strategies.
• Proven ability to conduct competitive analysis and transform market insights into differentiated positioning and messaging.
• Experience developing customer personas and gathering insights from decision-makers and end users.
• Strong written and verbal communication skills with the ability to influence diverse audiences.
• Self-directed and proactive approach with the ability to manage multiple projects and priorities in a dynamic environment.
• Creative problem-solving skills with the ability to analyze data and develop actionable, results-oriented strategies.
• Strong project management capabilities and experience working collaboratively across teams.
• Advanced proficiency with Microsoft Office Suite.
• Experience using CRM platforms such as Salesforce, project management tools such as Asana, Wrike, Kapost, or Basecamp, and marketing automation platforms such as Marketo, Marketing Cloud, or Eloqua.

• Remote work opportunities with flexible scheduling options.
• Competitive compensation based on experience, education, and relevant qualifications.
• 401(k) retirement plan with employer matching contributions of up to 4%.
• Medical, dental, and vision insurance options.
• Outpatient mental health benefits and Employee Assistance Program (EAP).
• Paid vacation/personal time and 12 paid holidays.
• Family and Medical Leave benefits.
• Short-term and long-term disability insurance coverage.
• Tuition assistance and professional development opportunities.
• Collaborative work environment focused on innovation, learning, and meaningful impact.
• Occasional conference travel and in-office meetings as needed.