Customer Retention & Marketing Communications Manager in Pune, Mahārāshtra at earlysalary

Job Title : Customer Retention & Marketing Communications Manager
Description About EarlySalary: EarlySalary is an instant line of credit to young working Indians. EarlySalary is a pioneer in introducing instant loans & salary advances and has disbursed over Rs.4,000Cr worth of loans on its platform and currently disbursed nearly 100,000 loans a month and is considered one of the largest Digital Consumer FinTech Lender in the country. EarlySalary is a series C funded start-up and has raised multiple rounds of investment from global investors including Eight Roads (Fidelity) Ventures & Chiratae (IDG) Ventures and is considered one of the fastest-growing FinTech start-ups in India. With a clear focus to disrupt the finance and banking domain, EarlySalary has built a strong team focused on build Technology, mobile platform, Risk & AI/ML models to better decisioning and real-time lending. As a full-stack lender we manage both sides of the business building better technology and products for powering our lending platform and build ML models for better risk mitigation and giving real-time decisions to our customers. Our ML & Risk Analytics Stack & Practice is focused on building a better Risk Score Card & building a high amount of automation. EarlySalary is considered one of the fastest & most automated lenders in the Industry. Job Title: Customer Retention & Marketing Communications Expert Experience: 2-4 years Job location: Pune Core Responsibilities: • Help create a cross-sell strategy for the existing customers and also establishing better connect with customers impacting customer loyalty, brand recall etc. • A complete ownership mindset- work in a dynamic environment & deliver with a complete 'go-getter' attitude • Working on omni-channel remarketing tools • Understanding product offering & find the right product fit for customers • Designing communication strategy for cross-sell & reducing churn • Collaborating with brand & creative team to own creative strategy Preference and Experience: • Analytical bent of mind • Extremely good written communication skills • Understanding of digital marketing & remarketing platforms • Proficiency in analyzing campaign & customer data • Good decision making skills • Experimental bent of mind • Worked on customer engagement marketing tools • Experienced in writing customer communications • Worked on customer journeys on mobile apps • Experience in digital marketing, startup, fintech, strategy with focus on analytics and customer communications Academic qualifications : • Graduate / MBA