Director, Marketing in Abbeyville, Colorado at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Marketing based in United States.

This is a senior, hands-on marketing leadership role with full ownership of strategy, growth, brand, budget, agencies, team, and results.
You will lead marketing for a mission-driven, virtual-first healthcare organization serving people and families affected by neurodegenerative diseases.
The role combines brand building, performance marketing, lifecycle engagement, B2B/B2B2C communications, and data-driven growth.
You will report directly to the CEO and shape the marketing roadmap while personally driving high-impact initiatives.
A major near-term priority is launching a new brand and website while scaling acquisition and strengthening funnel measurement.
You will build internal marketing capabilities, manage agency partners, and create messaging that resonates with patients, caregivers, providers, health plans, and life sciences partners.
This is an ideal opportunity for an experienced full-stack marketer who thrives in a fast-moving environment and wants meaningful ownership over a high-impact healthcare mission.

• Own the marketing function: Set the overall marketing strategy, roadmap, priorities, budget, operating rhythm, and performance objectives, while maintaining focus on initiatives that drive meaningful enrollment and growth.
• Lead performance marketing: Direct paid search and social programs through agency partners, own customer acquisition cost and lead-quality targets, and scale investment based on measurable funnel performance and defined growth gates.
• Drive brand strategy and execution: Lead the launch and ongoing evolution of the new brand and website, ensuring compelling, caregiver-first messaging across condition-specific experiences, campaigns, and channels.
• Build audience and caregiver engagement: Develop deep understanding of patients, caregivers, and family decision-makers, translating those insights into messaging, outreach strategies, lifecycle programs, and structured testing agendas.
• Strengthen measurement and analytics: Partner with data teams to establish trusted attribution, funnel reporting, and weekly dashboards connecting marketing investment to enrollment and completed visits, turning insights into actionable decisions.
• Develop the marketing organization: Manage existing marketing resources and external creative/performance partners while progressively building internal capabilities and reducing agency dependence where appropriate.
• Shape B2B and B2B2C communications: Partner with business development and partnerships teams to develop narrative frameworks, co-marketing initiatives, and communications for health systems, health plans, life sciences organizations, and other strategic audiences.
• Translate complex healthcare value propositions: Communicate clinical outcomes, care models, and organizational strengths clearly and compellingly across consumer, caregiver, enterprise, partner, and internal audiences.
• Maintain trust and compliance: Collaborate with clinical leadership and other stakeholders to ensure public-facing content is medically accurate, appropriately reviewed, and supported by appropriate consent, particularly when using patient and caregiver stories.
• Manage agencies and external partners: Set expectations, evaluate performance, hold partners accountable, and ensure external resources deliver high-quality work aligned with strategic priorities.
• Establish a high-performing growth cadence: Run regular growth reviews, prioritize experiments, assess channel performance, and create alignment around what is working, what is not, and where resources should be allocated.
• Deliver near-term transformation: Within the first six months, launch the new brand and website, scale paid acquisition against defined funnel metrics, establish a trusted growth reporting rhythm, onboard the internal team, and develop the following year's marketing plan.

• Marketing experience: 8+ years of marketing experience with substantial DTC or B2B2C healthcare exposure, ideally within a virtual-first healthcare provider or similarly fast-moving healthcare environment.
• Growth ownership: Demonstrated experience managing paid acquisition budgets with direct accountability for CAC, LTV, lead quality, enrollment, or comparable commercial outcomes, with the ability to clearly explain results and decision-making.
• Full-stack marketing expertise: Broad experience spanning brand, performance marketing, lifecycle, web, and growth, with deep expertise in at least two of these disciplines.
• Cross-functional communications: Proven ability to develop communications for B2C, B2B, B2B2C, internal, and patient-facing audiences while adapting messaging to different stakeholders.
• Agency leadership: Experience managing agencies and external partners, extracting high-quality work from them, setting clear accountability, and knowing when capabilities should be brought in-house.
• Hands-on execution: Comfortable operating in a lean environment where senior leaders are expected to write briefs, analyze performance data, develop messaging, and personally move important initiatives forward.
• Data fluency: Strong understanding of funnel metrics, attribution, experimentation, and product analytics; experience with tools such as Mixpanel is valuable.
• Startup and growth-stage experience: Comfortable working at early- or growth-stage pace, managing ambiguity, prioritizing competing opportunities, and operating with a strong bias toward action.
• Healthcare audience expertise: Experience marketing to older adults, caregivers, family decision-makers, or patients is preferred.
• Channel diversification: Experience with offline and emerging channels such as direct mail, CTV, or print is a plus.
• Healthcare compliance: Familiarity with clinical, legal, or regulatory review processes for public-facing healthcare content is advantageous.
• Community relationships: Existing relationships with patient advocacy organizations, nonprofit health communities, or related stakeholder groups are a plus.
• Leadership and communication: Strong storytelling, strategic thinking, collaboration, prioritization, and stakeholder-management skills, with the ability to balance empathy and clarity across sensitive healthcare communications.
• Mission alignment: Genuine empathy for people living with neurodegenerative diseases and their caregivers, combined with curiosity, humility, resilience, and a strong bias toward action.

• Salary: $175,000–$200,000 per year, with final compensation based on location, experience, and qualifications.
• Remote-first work: Fully remote position available from anywhere in the 50 United States, with technology provided for working from home.
• Healthcare: Medical, dental, and vision insurance options for employees and families.
• Retirement: 401(k) plan with employer matching.
• Insurance protection: Short- and long-term disability coverage plus basic and supplemental life insurance.
• Paid time off: 15 vacation days, 5 sick days, 12 paid holidays, 2 floating holidays, and a fully paid end-of-year company holiday break.
• Family support: Access to family-building and fertility services, including a 20% discount through Kindbody where available.
• Mental health and wellness: 24/7 mental health support through Health Advocate and Talkspace, including 12 free on-demand sessions annually.
• Healthcare access: Access to One Medical.
• Home-office support: Technology and resources needed to work effectively in a fully remote environment.
• Travel: Occasional travel may be required for team meetings or professional collaboration events.
• Inclusive workplace: A remote-first culture focused on empathy, equity, inclusion, curiosity, and meaningful impact.