National Sales Manager at Synapse-ITS – Plano, Texas

The National Sales Manager is responsible for driving revenue growth through the development and management of channel partner relationships for the Parking and Access product lines. This role focuses on identifying, recruiting, and enabling distributors and resellers to promote and sell company solutions across the assigned territory.

Key Responsibilities:

• Develop and execute a channel sales strategy to expand market reach and achieve sales goals.
• Identify and recruit new distribution partners, focusing on non-exclusive relationships to maximize coverage.
• Build and maintain strong relationships with existing partners through regular communication, joint business planning, and performance reviews.
• Provide first-line technical and sales support to distributors, ensuring accurate product positioning and technical understanding.
• Collaborate with marketing and product teams to provide channel partners with up-to-date product information, training materials, and promotional content.
• Attend trade shows, regional conferences, and customer events to represent the company and strengthen partner relationships.
• Monitor market trends, competitor activities, and customer feedback to inform channel strategies and future product needs.
• Manage partner performance metrics, including pipeline management, forecasting accuracy, and sales growth.

Qualifications:

• Bachelor’s degree in Business, Marketing, Engineering, or related field (or equivalent work experience).
• 5+ years of experience in channel or distributor sales, preferably within the Parking, Access Control, or Intelligent Transportation industries.
• Strong technical aptitude with the ability to support product demonstrations and training.
• Excellent communication, negotiation, and presentation skills.
• Ability to travel 50–75% of the time.

Preferred Experience:

• Experience working with municipal, transportation, or infrastructure-related technology.
• Proven record of developing channel sales programs and increasing partner engagement.
• Comfort working independently with remote teams and cross-functional stakeholders.