Field Marketing Director at Pronghorn Initiative Holdings LLC – New York, New York

About Pronghorn

Overview

At Pronghorn, we are building a movement. Rooted in culture, innovation, and equity, we exist to create real pathways to success across the Spirits industry and beyond.

Whether you're behind the scenes or at the forefront of the brand, working at Pronghorn means stepping into purpose. We believe in bold ideas, relentless execution, and creating space for people to show up fully as themselves — and win.

Pronghorn Partner Collaboration

At Pronghorn, we leverage powerful partnerships to build pathways. We proudly collaborate with some of the biggest and most respected names in the Spirits industry to connect bold talent with bold brands.

Whether you’re supporting internal growth or contributing to a partner initiative, you’ll gain real-world exposure, strategic access, and unmatched insight into an industry that’s being reshaped in real time. Every role has the potential to intersect with our partner network — driving visibility, impact, and results that go far beyond the job description.

About the role

Established in 2010, our partner is an industry leader in marketing brand experiences + creating cultural relevance. Marketing is the art of telling a great story and they are some of the best storytellers in the business. They deliver experiences that are measured against excellence, from concept to completion.

The Field Marketing Director (FMD) leads the strategic development and execution of field marketing programs across national, regional, and distributor partner networks. This full-time leadership role is ideal for a seasoned, operationally strong marketer who can translate brand goals into successful real-world experiences. You’ll oversee multi-market field operations, manage a hybrid team of full-time and freelance Field Managers (FMs), and serve as a key partner to both clients and internal teams. The ideal candidate brings strong cross-functional collaboration, logistical fluency, and the ability to manage multi-million-dollar programs with accountability, precision, and creativity.

JOB RESPONSIBILITIES:

• Lead the strategy, planning, and execution of national and regional field marketing programs
• Manage $4M+ in annual revenue across multiple clients and program verticals
• Recruit, train, and oversee a blended team of full-time and freelance Field Managers
• Translate national brand objectives into market-specific activation plans
• Partner with distributors and regional sales teams to support programming and drive impact
• Collaborate with internal teams (Production, Creative, Client Services) to align on deliverables
• Own budgets, manage a team of field managers, and ensure they are delivering to agency+ client expectations, forecasting for all field programs
• Develop SOP’s and training systems to ensure consistency, compliance, and excellence
• Oversee field tools and processes, including scheduling, reporting, expense tracking, and payroll inputs
• Analyze and present campaign KPIs, insights, and toplines to clients and stakeholders
• Represent the agency with professionalism and confidence in all client and partner meetings

QUALIFICATIONS & REQUIREMENTS

• 7–10 years of marketing experience, with 4+ years in field or experiential leadership roles
• Experience overseeing spirit-based programming preferred
• Proven experience managing teams across multiple regions and clients
• Comfortable overseeing multi-million-dollar field budgets and staffing plans
• Ability to build client and distributor relationships that foster program success
• Experience training peers and subordinates while monitoring the team’s resulting output
• Strong communication skills across presentations, reporting, and day-to-day updates
• Proficient in Google Suite, Microsoft Office, CRM and project management tools
• Available for regular travel and weekend/night activations as needed
• Background in spirits, CPG, or lifestyle brands preferred
• This position is based in the Metro NYC area

BENEFITS

• Medical, Dental & Vision Insurance – Multiple plan options with telemedicine access
• Generous PTO & Paid Holidays – Prioritizing work-life balance
• Life & Disability Insurance – Company-paid options for added security
• HSA & FSA Plans – Tax-advantaged savings for healthcare and dependent care
• Employee Assistance Program (EAP) – 24/7 confidential support services
• Professional Development – Ongoing training and leadership growth
• Wellness Perks – Gym discounts, wellness programs, and more

Why Choose Us

At Pronghorn, we don’t offer jobs — we offer impact. Every seat here is a chance to build, influence, and disrupt industries that weren’t designed with everyone in mind. We are culture shapers, talent developers, and brand builders who believe in doing meaningful work that leaves a legacy.

When you join the Pronghorn network, you’re stepping into a community of leaders, creators, and innovators driving real change across the spirits industry. Here, your voice matters. Your ideas move. And your work shows up in real ways — in culture, in communities, and on shelves nationwide.

We move fast. We lead boldly. And we invest in our people every step of the way.

Salary: $125,000 – $140,000 per year (based on experience, plus performance bonus)

Work Authorization

Due to the nature of these positions, we are unable to provide sponsorship for U.S. work authorization now or in the future.

Pronghorn is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.