US Field Marketing Manager at Advanced Navigation – Huntsville, Alabama

Advanced Navigation is the world’s most determined innovator in AI robotics and navigation technologies across land, air, sea and space applications. Founded on a culture of research and discovery, Advanced Navigation's mission is to be the catalyst of the autonomy revolution. Fields of expertise include artificial intelligence, underwater sonar, GNSS, radio frequency systems, inertial sensors, robotics, quantum sensors and photonics.

Today, Advanced Navigation is a supplier to some of the world's largest companies, including Airbus, Boeing, Google, Tesla, NASA, Apple, and General Motors. Discover it for yourself: https://youtu.be/F7uAqs1gtuk

Overview of Role

Advanced Navigation is a global leader in precision navigation and inertial navigation systems, delivering high performance PNT solutions across defense, aerospace, marine, mining, and autonomous systems. Our products operate in the world's most demanding environments, and our field marketing must match that standard.

We are looking for a highly organized, execution focused Field Marketer to join our Americas team based in Huntsville. This is a fast-paced role focused on event delivery, requiring rigorous attention to detail. You are responsible for bringing the Advanced Navigation brand to life through exceptional customer experiences at trade shows, regional events, site visits, roadshows, and product demonstrations.

The role has a primary focus on the defense sector, supporting engagement with defense primes, government agencies, and system integrators across the United States. You are someone who takes genuine pride in how things are run: every event well executed, every demonstration well prepared, every customer interaction thoughtfully considered.

Advanced Navigation is proud of its employment of veterans and strongly encourages veterans to apply. The deep understanding of the customer, the operating environment, and the mission that comes with military service is exactly what this role demands.

This role reports jointly to the Americas Regional Head and the Global Event Marketing Manager in Sydney, and operates as part of a globally coordinated field marketing function that drives Advanced Navigation's presence across APAC, Americas, and EMEA.

Roles & ResponsibilitiesSales Enablement, Field ExecutionWork directly with regional Sales and Business Development teams to support deals through targeted field marketing activityCoordinate with sales to support customer site visits, product demonstrations, and capability briefings with key accounts and prospectsDevelop and maintain regional sales enablement materials in collaboration with the Product Marketing and Content teamsSupport account based engagement by providing marketing led touchpoints at key stages of the sales cycleGather and relay field intelligence, customer feedback, competitive observations, buying signals, back to the central marketing and product teamsRegional Events & RoadshowsPlan, coordinate, and execute Americas trade events, exhibitions, and roadshows in close collaboration with the Global Event Marketing ManagerManage Advanced Navigation's presence at flagship regional events including AUSA Annual, Sea Air Space, DSEI Americas, and regional defense and industrial trade eventsOversee all event logistics including booth management, shipping, contractor coordination, on site operations and budget managementOversee end to end regional marketing inventory, including the procurement and tracking of non-functional products, printed collateral and branded merchandiseDevelop pre and post event outreach campaigns in coordination with the Digital and Content teams to maximize lead generation and follow upTrack and report event performance metrics including attendance, lead quality, pipeline contribution, and cost per engagementExecute on-site content capture for company social media channels, ensuring all photography and video align with pre-determined brand guidelines and content strategiesCustomer DemonstrationsCoordinate and deliver compelling product demonstrations, live, virtual, and at customer sites, that translate product capability into operational valueWork with Sales and Application Engineering to develop standardized demonstration formats tailored to key customer segments and use casesWork with CS&S to manage demonstration equipment, logistics, and scheduling across the regionContinuously improve demonstration quality based on customer feedback and field outcomesRegional Market PresenceBuild and maintain relationships with key regional stakeholders including US defense primes, government program offices, industry associations, and technology integratorsIdentify regional engagement opportunities, events, associations, and partner activities, that align to the regional plan and flag recommendations to the Regional Head for approvalRepresent the Advanced Navigation brand with professionalism and technical credibility across all field interactionsCoordinate with global marketing on regional campaign localization and timingQualificationsBachelor's degree in Marketing, Business, Communications, or a related disciplineExperienceMinimum 5 years in field marketing, events marketing, or sales enablement in a B2B technology, defense, or industrial environmentProven track record coordinating trade events and exhibitions end to end, including budget management, logistics, and post event reportingExperience coordinating customer demonstrations and technical capability briefingsDemonstrated ability to work collaboratively across sales, marketing, and product teams in a geographically distributed organizationExperience operating within or marketing to US defense, government, or industrial sectors is strongly preferredSkills, MandatoryStrong organizational and project management skills, able to run multiple events and activities in parallel with discipline and paceExcellent interpersonal and communication skills, confident engaging with senior stakeholders, technical audiences, and customer teamsExceptional attention to detail, nothing is too small when it comes to getting the customer experience right, from event logistics to follow up communicationsStrong time management and prioritization, able to juggle multiple concurrent activities without dropping the ball on any of themProficiency in CRM (Salesforce preferred), marketing automation (Hubspot), and event management toolsSkills, Nice to HaveTechnical qualifications or demonstrated technical literacy in navigation, sensing, robotics, or related fields is advantageousFamiliarity with defense procurement processes, acquisition programs, or government sales cyclesPrior experience in navigation, sensing, autonomy, or embedded systems contextsSecurity clearance eligibility or existing clearance is advantageousPrior military service or direct experience with defense forces, capability managers, or deployed operational environments is highly regardedKey MeasurablesPipeline ContributionVolume and quality of marketing sourced and marketing influenced leads generated through field activityContribution to opportunity creation and stage progression within regional accountsMeasurable return on investment from events, roadshows, and demonstration programsEvent & Program ExecutionOn time, on budget delivery of all regional events, roadshows, and customer engagementsPost event lead follow up rate and CRM input qualityStakeholder satisfaction from regional Sales and Business Development teamsField Intelligence & FeedbackRegular, structured reporting of field insights to central marketing and product teamsDemonstrated contribution to positioning improvements, campaign adjustments, or product feedback loops based on direct customer observationsOperational ExcellenceAccurate tracking of regional marketing spend and event budgetsProactive communication with the Global Event Marketing Manager on planning, execution, and reportingContribution to global marketing planning cycles and performance reporting