Digital Media Specialist in Coppell, Texas at Naterra International

About Naterra International

Naterra International, Inc. is a high-growth US sales and marketing company of beauty, baby care and personal care products. We are committed to manufacturing personal care products of the highest quality that promote better living. Our brands include Tree Hut , Baby Magic, Splash, and Bdy

About the role

Naterra International Inc. is looking for a Digital Media Specialist to support the execution of paid social and brand advertising campaigns across digital platforms. This is a great opportunity for someone early in their marketing career who is eager to develop hands-on expertise in paid media, collaborate cross-functionally, and grow within an integrated team.

You’ll work closely with social, content, and media partners to build and optimize campaigns that are on-brand, data-driven, and impactful.

• Execute and manage paid social campaigns across Instagram, TikTok, and other digital channels

• Support Retail Media, Influencer, and Paid Social campaign setup and end-to-end project liaison alongside our Digital Media team and vendor partners

• Coordinate key brand assets, creative, and messaging for campaigns to ensure timely delivery to media partners

• Track campaign pacing, performance metrics, and optimization opportunities

• Maintain campaign trackers, timelines, and documentation and support with weekly, monthly, and quarterly reporting

• Stay current on platform updates, algorithm changes, and paid media best practices

• Support content creation development for digital channels

• Analyze campaign data and surface actionable insights across brand, sales, and product development teams

• 2-3 years of experience in digital marketing, paid social, or a related field

• Strong organizational skills and attention to detail

• Interest in social platforms, digital advertising, and brand storytelling

• Experienced analytical skills with both qualitative and quantitative data sets

• Thrives in a numbers-heavy, data and performance driven environment

• Curious, collaborative, and eager to grow within a fast-moving media team

• Interest in beauty, wellness, and consumer brands

• Proficiency in Microsoft Excel is a must

• Experience with Meta Ad Manager, TikTok Ads Manager, and Google Analytics is a plus

• Experience with in-platform campaign set up is a plus

• In-house experience on an integrated media team at the intersection of beauty and performance

• Direct exposure to paid media strategy and how it connects to organic social performance

• Hands-on experience with campaign execution, optimization, and reporting

• A collaborative, supportive environment with room to grow

Describe the role and team the candidate will be joining