Digital Ad Operations Coordinator in Dallas, Texas at Learfield IMG College

Position Title: Digital Ad Operations Coordinator

Requisition ID: R101132

Location: Dallas, TX

Full/Part-Time: Full time

About Us:

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

The Digital Ad Operations Coordinator plays a key role in the execution, coordination, and performance tracking of direct-sold digital advertising campaigns across display, video, and high-impact formats. This position partners closely with Sales, outsourced trafficking teams, and cross-functional stakeholders to ensure campaigns are launched accurately, meet contractual KPIs, and deliver a strong client experience.

This is an entry-level opportunity for candidates looking to build a foundation in digital ad operations, including campaign setup, troubleshooting, reporting, and client support. The ideal candidate is detail-oriented, process-driven, collaborative, and eager to develop technical and analytical skills within the digital advertising space.

Essential Duties & Responsibilities:

Campaign Execution

• Coordinates and ensures quality of campaign builds by working closely with outsourced trafficking partners.
• Ensures campaign elements—including targeting, creative assets, flight dates, and delivery goals—are accurate, aligned with order management systems, and meet client KPIs.
• Maintains consistent and accurate campaign documentation across platforms.

High-Impact & Sponsorship Campaigns

• Supports successful execution of custom, high-impact, and sponsorship campaigns by ensuring creative, sequencing, and timing requirements are met.
• Contributes to launch readiness and internal communication to ensure seamless campaign activation.

Quality Assurance & Troubleshooting

• Contributes to campaign quality by identifying delivery discrepancies, pacing issues, and technical errors.
• Facilitates timely escalation and resolution of issues by collaborating with senior team members, engineering, and external partners.
• Helps drive continuous improvement by documenting recurring issues and supporting process enhancements.

Campaign Monitoring & Optimization

• Supports ongoing campaign performance by monitoring pacing, delivery trends, and key metrics.
• Identifies potential risks to delivery and contributes to optimization efforts, including adjustments to creative rotation, pacing, and targeting under guidance.

Reporting & Sales Support

• Delivers accurate and timely reporting to support internal stakeholders and Sales teams.
• Provides visibility into campaign performance through standard and ad hoc reports, and contributes insights by identifying trends or anomalies.

Cross-Functional Collaboration

• Collaborates with Sales, Creative, Product, and Revenue Operations teams to support campaign execution and optimization.
• Acts as a liaison between internal stakeholders and outsourced partners to ensure alignment and efficient communication throughout the campaign lifecycle.

Minimum Qualifications:

• 1+ year of experience in digital advertising, marketing operations, or campaign coordination
• Demonstrated understanding of digital advertising concepts (impressions, clicks, targeting, pacing, flighting)
• Strong written and verbal communication skills, with attention to detail
• Demonstrated ability to manage multiple priorities in a fast-paced, deadline-driven environment
• Effective cross-functional collaboration
• Proficiency in Excel or Google Sheets

Preferred Qualifications:

• Familiarity with ad servers (Google Ad Manager preferred)
• Experience supporting direct-sold (IO-based) campaigns or trafficking workflows
• Exposure to reporting or data visualization tools (e.g., Looker, Tableau, Power BI)
• Basic knowledge of digital creative specifications and tracking

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.