JOB DESCRIPTION

Brand Intern

Reports to Brand Director

JOB PURPOSE: The Brand Intern is accountable for acting as a contributing member of the Brand Team, supporting key business initiatives, events and projects designed to drive traffic, sales, trial, reservations and overall brand awareness for an independently owned restaurant group that provides authentic Texas hospitality and lifestyle through fare and unique experiences. This position will work closely with all cross-functional teams including Catering & Events, Finance, People & Culture, Operations and more.

This is an opportunity to work in a fast-paced environment where the intern will learn the innerworkings of a 49-year-old restaurant brand and build relationships and develop key skills needed to thrive in the industry. You will work with the leaders of the Brand team while contributing to wider business objectives. This is a 20-25 hour per week internship and an in-office position.

At Goode Company, we bring people together to create meaningful connections. We’re a team of diners, writers, creatives, travelers, strategists and service-minded industry experts who pride ourselves on never accepting the status quo.

BRAND DEPARTMENT VISION

Developing, evolving and protecting our brands as the purveyor of Texas lifestyle, we serve as creative leaders and the source of truth for conveying the company vision as it pertains to the guest experience. We work intentionally from strategies backed by data and rooted in collaboration to position our company for growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Implement and maintain brand standards, guidelines, and voice across all platforms and touchpoints
• Assist in developing and executing marketing strategies to promote our brand and generate brand awareness
• Project managing brand efforts, leading agency and internal teams
• Conduct market research and analysis to identify trends, competitive insights and opportunities for the brand
• Support the creation of marketing materials, both digital and printed
• Leverage consumer insights to contribute to brand strategies and briefs
• Support brand projects and campaigns in collaboration with other departments such as Operations, Catering & Events, People & Culture, Culinary, Beverage, Finance and more
• Participate in creative brainstorms
• Support the overarching brand strategy by providing administrative support to the team
• Remain organized yet flexible, capable of working on multiple projects at the same time and remaining level-headed when priorities shift

QUALIFICATIONS

• Currently studying marketing, communications, PR or a related field at an accredited university
• Exceptional organizational skills and attention to detail
• Strong written communication and presentation skills (Spanish-speaking preferred but not required)
• Curiosity about all aspects of the restaurant industry
• Previous internship or work experience is preferred
• Passion for restaurants and Western culture
• Experience working in a restaurant environment a plus
• Experience in photography, digital and graphic design including strong computer skills and proficiency in but not limited to Microsoft Office, Canva, Adobe and other relevant Apps is preferred
• Experience utilizing Monday.com a plus
• Reliable transportation
• A computer of your own

CHARACTERISTICS

Goode Company’s Brand Intern should have proven problem-solving and interpersonal skills. They should possess the ability to work independently and cross-functionally, have strong communication and analytical skills and be a self-starter who takes initiative to identify areas of opportunity and take action. The candidate must be able to handle confidential information and use discretion within and outside of the organization.

They should possess strong attention to detail, strive to always exceed expectations, be open to feedback and not afraid to ask for help, remain authentic to our brand, do what they say and own their mistakes.

The ideal candidate would possess an entrepreneurial spirit and appreciate that no two days at Goode Company are ever the same. They would possess a curiosity for the industry and have a hunger for knowledge and growth within their role.

Most importantly, they should uphold and embody our core values.

GOODE COMPANY CORE VALUES

• Pride in our work. We make sure it’s damn Goode and done right.
• Preservation of our brand’s integrity. We are authentic to our Brand.
• Accountability to ourselves and our guests. Committed to get it right.
• Attention to detail. The details make the difference.
• Quality in all that we do. We strive to exceed expectations.

Goode Co. is an Equal Opportunity Employer that does not discriminate against an employee or applicant based upon race, color, religion, gender, national origin, disability, or veteran’s status or any other protected factor under federal, state or local law.

This job description is intended as a summary of the primary responsibilities of and qualifications for this position. The job description is not intended as inclusive of all duties an individual in this position might be asked to perform or of all qualifications that may be required either now or in the future.

BENEFITS & PERKS

• Joining a culture that lives its brand values and brings people together to create meaningful connections
• Executive leadership exposure
• Competitive pay
• Food, beverage and merchandise discounts
• Networking events
• Ongoing training and development related to personal and professional skills