Director, Product Strategy & Offering Development in Silver Spring, Maryland at Altarum Institute
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Job Description
Director, Product Strategy & Offering Development
What You'll Do
Evaluate existing engagements and platforms—such as public health interoperability implementations, state workforce management tools, and Medicaid integration advisory work—to identify candidates for productization, develop business cases to support investment decisions, and own the ongoing management, roadmap, and market performance of launched offerings
Lead the product innovation lifecycle end-to-end: from identifying opportunity patterns across client engagements through validation, concept definition, business case development, productization, go-to-market readiness, and ongoing offering management
Conduct or coordinate market research, competitive analysis, and client discovery to validate whether identified opportunities are worth pursuing
Define offering concepts including value propositions, target buyers, differentiation, success criteria, and positioning
Develop business cases for executive investment decisions, working with Finance to validate cost assumptions and financial projections
Guide productization efforts as the internal client, ensuring delivery teams translate approved concepts into solutions that can be scoped and delivered consistently for new clients
Coordinate go-to-market readiness with Growth, including positioning, messaging, pricing, and internal enablement
Monitor active offering performance—adoption, delivery economics, client satisfaction, and pipeline—and make recommendations on continued investment, evolution, or retirement
Identify and champion cross-cutting offering opportunities that leverage Altarum’s combined research, policy, technology, and communications capabilities
Establish and maintain a lightweight product-management cadence: portfolio reviews, pipeline alignment, and feedback loops with delivery and Growth teams
10+ years of professional experience in product management, offering development, practice leadership, solution packaging, or a related function—in professional services, government contracting, health technology, or health-sector consulting
Demonstrated experience building or scaling an offering management or product function—not just operating within an existing one
Track record of influencing senior leaders and delivery teams to adopt new ways of working, including packaging and pricing repeatable services or products
Experience developing business cases, financial models, or investment proposals for new products or service offerings
Ability to translate technical capabilities and subject-matter expertise into market-facing value propositions that resonate with buyers
Comfort operating across organizational boundaries and influencing without direct authority
Strong written and verbal communication skills, including the ability to present to executive leadership
Bachelor’s degree or equivalent experience
Experience working within or selling to state Medicaid agencies, CMS, SAMHSA, HRSA, CDC, or similar federal and state health agencies
- Familiarity with government health funding streams, contract vehicles, and procurement processes
Experience with stage-gate or lightweight product development processes in a consulting, professional services, or technology context
- Experience bringing new products or offerings from market concept to launch
Experience managing technology platforms or SaaS products alongside service-based offerings
Master’s degree in public health, health administration, business, or a related field
- Experience in environments that combine technology products with professional services (e.g., SaaS with implementation, consulting with platforms
- Remote with occasional in-person collaboration days
- If you’re near one of our offices (Arlington, VA; Silver Spring, MD; or Novi, MI), you’ll join us in person one day every other month (6 times per year) for a fun, purpose-driven Collaboration Day. These days are filled with creative energy, meaningful connection, and team brainstorming!
- Non-local employees will join these days virtually and may be asked to join us occasionally in-person.
- Candidates must be currently eligible to work in the United States; sponsorship is not available.
- All work must be performed within the continental U.S. for the duration of employment, unless required by contract.
- Ability to work core hours aligned with Eastern Time, unless otherwise approved by your manager.
- Remote employees must maintain a dedicated, ergonomically appropriate workspace free from distractions, with reliable internet and a mobile device that supports efficient work.
$154,271 - $186,189.15 a year