Local Store Marketing Manager DC in Washington, District of Columbia at JAG HQ DC

JOB DESCRIPTION

Position: Local Store Marketing Manager

Location: Washington, DC
Reports To: Senior Director, Marketing

Salary: $75-$95k + benefits

About José Andrés Group

José Andrés Group (JAG) is a global hospitality company dedicated to changing the world through the power of food. With a portfolio of award-winning restaurants, bars, hotels, and culinary experiences, JAG creates unforgettable guest experiences rooted in innovation, hospitality, and purpose.

JAG is seeking a strategic, highly collaborative, and hands-on Local Store Marketing Manager to lead marketing efforts across our Washington, DC portfolio. This role will serve as the dedicated marketing lead for the market, partnering closely with Operations, Events, PR, agency partners, and community stakeholders to drive guest engagement, restaurant traffic, event awareness, and brand visibility across multiple concepts and dining experiences.

Position Summary

Reporting to the Senior Director of Marketing, the Local Store Marketing Manager will oversee local marketing strategy and execution for José Andrés Group's Washington, DC restaurants and experiences. This role is responsible for driving business performance through integrated marketing campaigns, local partnerships, community engagement, event support, and in-market brand presence.

The ideal candidate is equally comfortable developing strategy, managing stakeholders and agency partners, and executing marketing initiatives that generate measurable results. They possess a strong understanding of the DC hospitality landscape and have experience building relationships across media, tourism, cultural, corporate, and community organizations.

Local Marketing & Community Engagement

• Serve as the dedicated in-market marketing lead for José Andrés Group's Washington, DC portfolio, partnering closely with restaurant leadership and corporate stakeholders.
• Develop and maintain strong relationships with local media, influencers, concierge teams, destination marketing organizations, business improvement districts, embassies, cultural institutions, nonprofit organizations, and corporate partners.
• Identify and execute localized marketing opportunities, strategic partnerships, and community engagement initiatives that increase brand awareness and guest traffic.
• Maintain a strong pulse on the Washington, DC dining, hospitality, tourism, and cultural landscape to identify opportunities for growth and visibility.
• Regularly spend time in restaurants to understand guest demographics, operational priorities, and opportunities to increase covers and guest engagement.
• Support neighborhood outreach efforts and community partnerships across DC's diverse dining districts.

Events, Partnerships & Revenue Support

• Partner closely with Operations and Events teams to support private dining, catering, group sales, and restaurant programming initiatives.
• Develop marketing strategies that support revenue growth through private events, corporate dining, celebrations, chef collaborations, and special experiences.
• Collaborate cross-functionally to execute tentpole events, cultural programming, charitable partnerships, and community activations.
• Support media events, influencer experiences, VIP hosting opportunities, and strategic partnership activations.

In Return, We Offer You

• Competitive base salary and performance-based bonus opportunities
• Comprehensive health & wellness benefits
• Retirement savings plans
• Employee dining and partner discounts
• Professional growth within an award-winning, values-driven hospitality group

Equal Opportunity Employer

José Andrés Group is an Equal Opportunity Employer and participates in the federal E-Verify Program.

Qualifications

• 5–7+ years of experience in hospitality, restaurant, lifestyle, luxury, experiential, or hotel marketing.
• Strong understanding of the Washington, DC hospitality, dining, tourism, and cultural landscape.
• Proven success developing and executing integrated marketing campaigns, partnerships, events, and community engagement initiatives.
• Experience managing external agencies and partners across public relations, paid media, content creation, and design.
• Experience supporting luxury restaurants, hotels, event venues, or hospitality brands preferred.
• Existing relationships within the Washington, DC media, hospitality, tourism, corporate, and cultural communities strongly preferred.
• Exceptional project management, communication, and relationship-building skills.
• Ability to manage multiple priorities in a fast-paced environment while maintaining attention to detail.
• Highly collaborative, proactive, and solutions-oriented.
• Comfortable working evenings and weekends as needed for events and activations.