Cosi-Care - Digital Marketing & Content Manager in Buffalo, New York at 43North

About Cosi-Care
Cosi Care is on a mission to support people living with skin conditions by creating innovative, comforting solutions. We’re looking for a talented, organized, and creative Digital Marketing & Content Manager to join our team. This is an exciting opportunity to own our marketing calendar, manage content creation, and lead campaigns that grow our community and brand impact. We have a following of over 100,000 across our social platforms and are looking to launch and scale our UK company in the USA!
✨ What you’ll be doing

• Manage and coordinate content creation: briefing and overseeing in-house creators, freelancers, and UGC platforms to deliver engaging, on-brand material.
• Lead our social media presence across TikTok, Instagram and beyond: ensuring consistent, high-quality output and community engagement.
• Identify and execute key B2C and B2B trade show opportunities.
• Plan and execute giveaways and promotional campaigns, from concept through to reporting.
• Monitor marketing performance (engagement, reach, conversions, revenue impact) and provide insights to continuously improve strategy.

🔎 What we’re looking for

• Digital Creator & Social Media Chops - you understand trends, can shoot videos, own edits, & clip reels. (CapCut)
• Design Background - dive into Figma / Canva to build brand materials, product designs, and copy
• Marketing Ops - can jump in and execute across various channels (email, ad campaigns, newsletters, sales & trade show collateral)
• Startup Experience - you understand what it's like to operate in an early stage / fast paced environment with ever changing needs. Ambiguity does not scare you.
• Bonus: knowledge or lived experience of skin conditions such as eczema.

🌟 Why join Cosi Care?

• Be part of a growing, mission-driven brand that’s changing the way people manage skin conditions.
• Take ownership of marketing strategy during an exciting growth period.
• Work in a creative, collaborative environment where your ideas can directly influence brand success.
• Join a company with 100k+ social followers and content reaching millions.

💸 Pay: $60K - $85K base salary 📍 Location: Seneca One, Buffalo, NY (On-site). The role will also involve occasional travel to attend trade shows, exhibitions, and industry events, as required.
Apply: send your resume with a portfolio link to Lauren@cosi-care.com
CompensationThe base pay range for this role is $60,000 – $85,000 per year.