Public Relations Specialist (Contract) in Los Angeles, California at milk + honey

milk + honey is an award-winning collection of luxury spas, salons, and medSPAs dedicated to helping people relax, feel good, and prioritize self-care. Known for exceptional service, elevated experiences, and thoughtfully curated treatments, we have built a loyal following in Austin, Los Angeles, Chicago, Houston, and Fort Worth—and continue to grow our presence as a leader in wellness and beauty.

We are seeking a part-time Public Relations Specialist (Contract) based in Los Angeles to help shape and elevate our presence. This independent contractor role offers a $3,000 monthly retainer and requires approximately 40 hours of work per month. While the position offers flexibility and remote work, regular in-market presence is essential to build relationships, attend events, and stay connected to the pulse of the LA media landscape. As milk + honey continues to grow its presence in LA, we're looking for a PR professional who can build meaningful local awareness while helping elevate the brand.

You are our person in LA . You know who covers wellness, beauty, design, and lifestyle in this city—they take your calls. You hold the national pitching calendar, you shape the milk + honey narrative as it appears in the press throughout LA and help support on a national level at times. You translate what is happening at our Brentwood and Culver City locations: new services, seasonal moments, and community partnerships into placements that drive both prestige and credibility.

what you will do

• Own and maintain the LA media list: lifestyle, beauty, wellness, and design press, plus broadcast and key newsletters.
• Pitch 10–15 tailored stories per month tied to seasonal moments, new offerings, and locally relevant trend angles.
• Pursue one to two larger LA feature placements per quarter.
• Coordinate editor and creator visits to Brentwood and Culver City - concierge experience, scripted touchpoints, follow-through.
• Deliver a monthly brand-PR scorecard to leadership: national placements, share of voice, market contributions, awards progress, narrative health.
• Deliver a monthly clip and impact report (placements, reach, sentiment, referral signals).
• Support the national media list and pitching calendar in partnership with the LA PR Contractor and Senior Manager of Brand Partnerships.
• Maintain the local awards calendar (best-of lists, design awards, hospitality and spa industry recognition) and submit accordingly.

• Five-plus years in PR with a meaningful share of that time spent on lifestyle, beauty, hospitality, or wellness accounts in the LA market.
• An active LA media rolodex and recent placements you have personally driven in the last 12 months.
• Comfort representing a multi-location, design-forward luxury brand with discretion and warmth.
• Strong written voice that matches our brand: calm, considered, never hyped.
• Self-directed. You can run the LA program with light supervision while staying tightly coordinated with the HQ lead.