Senior Manager, Demand Generation in Canada Creek, Nova Scotia at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Demand Generation based in Canada.

This is a strategic leadership opportunity for an experienced demand generation professional looking to build and scale a high-performing customer acquisition engine.
You will own the strategy behind attracting, converting, and acquiring customers through data-driven marketing initiatives.
The role combines growth strategy, campaign execution, analytics, and team leadership to accelerate pipeline and revenue growth.
You will work across marketing, sales, revenue operations, and partnerships to create impactful go-to-market programs.
This position offers the opportunity to shape scalable acquisition processes within a fast-moving SaaS environment.
You will leverage modern marketing technologies, including AI-powered tools, to optimize performance and uncover new growth opportunities.
The ideal candidate is a builder who thrives on experimentation, accountability, and measurable business impact.

In this role, you will lead the development and execution of demand generation strategies designed to drive qualified pipeline, customer acquisition, and revenue growth. You will be responsible for building scalable marketing programs, optimizing performance, and fostering collaboration across teams to deliver measurable results.

• Develop and execute acquisition strategies across paid media, SEO, AI-powered search optimization, integrated campaigns, and conversion rate optimization.
• Own demand generation performance by forecasting pipeline, analyzing funnel metrics, identifying improvement opportunities, and partnering with revenue teams to maximize outcomes.
• Lead integrated campaign planning and execution across content, brand, web, customer marketing, communications, and go-to-market teams.
• Manage demand generation investments by allocating budgets effectively, optimizing channel performance, and scaling high-impact programs.
• Leverage AI tools for campaign development, search optimization, reporting, workflow automation, and marketing performance analysis.
• Establish a culture of accountability through experimentation, data-driven decision-making, forecasting, and operational excellence.
• Lead, coach, and develop a team of marketing professionals while supporting collaboration across cross-functional teams.

The ideal candidate brings extensive experience in B2B SaaS demand generation, growth marketing, and revenue-focused marketing leadership. You should have a strong analytical mindset, proven ability to scale acquisition programs, and the communication skills needed to influence stakeholders across the organization.

• 8+ years of experience in B2B SaaS demand generation, growth marketing, or related roles with ownership of pipeline and revenue targets.
• Proven experience building and scaling acquisition strategies across paid channels, SEO, AI search optimization, integrated campaigns, and conversion rate optimization.
• Strong analytical capabilities, including pipeline forecasting, marketing performance measurement, and data-driven investment decisions.
• Experience managing significant marketing budgets, including budgets exceeding $1M CAD.
• Experience collaborating with Sales, Revenue Operations, Partnerships, and other marketing functions to deliver integrated go-to-market strategies.
• Strong people leadership experience with the ability to coach, mentor, and develop high-performing teams.
• Excellent communication and executive presentation skills with the ability to translate marketing performance into clear business recommendations.
• A proactive builder mindset with strong ownership, adaptability, and continuous improvement habits.
• Comfort using AI tools to improve marketing execution, efficiency, automation, and decision-making.
• Experience marketing to enterprise technology audiences, IT buyers, Microsoft 365 users, governance teams, or cybersecurity-related markets is a plus.

• Long-term incentive program allowing employees to participate in company growth.
• Competitive compensation package aligned with experience and impact.
• RRSP contribution program.
• Family health insurance coverage.
• Telemedicine services and annual wellness budget.
• Flexible vacation policy.
• Fully remote work model with access to office facilities when needed.
• Company gatherings held twice per year to encourage team connection.
• Access to AI productivity tools to support employees in their daily work.