Marketing Search Acquisition Specialist in Irving, Texas at Call On Doc

We are seeking a highly analytical, performance-driven Search Acquisition Specialist to help scale and optimize high-intent patient acquisition across Google Search, Bing, YouTube, and related search ecosystems.

This is NOT a junior PPC coordinator role.

This role is ideal for someone who:

• deeply understands search intent behavior

• thrives in performance-driven environments

• enjoys scaling complex acquisition systems

• thinks beyond surface-level ad metrics

• understands how search acquisition impacts real business outcomes

You will work closely with the Head of Paid Growth & Acquisition to optimize and scale search-driven patient acquisition across multiple healthcare service lines.

• Manage and optimize paid search campaigns across:

  • Google Ads

  • Bing/Microsoft Ads

  • YouTube search and intent-driven video campaigns

• Build, structure, and scale campaigns across multiple healthcare verticals and service lines

• Continuously improve account structure, keyword segmentation, bidding strategy, and campaign performance

• Identify and scale high-intent patient acquisition opportunities

• Improve traffic quality and conversion efficiency

• Analyze:

  • keyword-level performance

  • search intent behavior

  • landing page alignment

  • funnel performance

  • audience quality

• Help distinguish profitable traffic from low-quality or low-retention traffic

• Execute structured testing across:

  • keywords

  • ad copy

  • bidding strategies

  • landing pages

  • audience targeting

  • device segmentation

  • funnel flows

• Monitor campaign pacing, budget allocation, and performance trends

• Surface optimization opportunities proactively

• Build and maintain performance reporting dashboards

• Monitor acquisition metrics including:

  • CAC

  • conversion rates

  • refund trends

  • payback efficiency

  • approval quality

  • traffic quality

• Translate campaign data into actionable optimization recommendations

• Work closely with:

  • Head of Paid Growth & Acquisition

  • creative/design teams

  • lifecycle/retention teams

  • operations

  • analytics

  • external agencies/vendors

• Support funnel optimization and growth experimentation initiatives

Within 6–12 months, successful candidates will:

• improve search acquisition efficiency

• scale profitable patient acquisition

• improve conversion quality and funnel performance

• reduce inefficient spend

• identify new search-driven growth opportunities

• contribute to scalable acquisition infrastructure

• improve campaign testing velocity and optimization discipline

• 3+ years managing paid search campaigns at meaningful scale

• Strong hands-on expertise in:

  • Google Ads

  • keyword strategy

  • bidding systems

  • campaign structure

  • conversion tracking

  • landing page optimization

• Experience managing significant paid search budgets

• Strong analytical and reporting capabilities

• Experience in:

  • telehealth

  • healthcare

  • DTC healthcare

  • subscription businesses

  • SaaS

  • fintech

  • other high-LTV acquisition environments

• Experience with:

  • Google Tag Manager

  • GA4

  • attribution systems

  • funnel analysis

  • cohort analysis

  • high-intent search acquisition

• Experience operating in highly regulated industries

You understand:

• commercial intent

• patient/user search behavior

• keyword economics

• conversion psychology

• funnel alignment

You know that not all traffic is equal.

You naturally think in:

• efficiency

• scaling

• testing

• optimization

• acquisition quality

• business outcomes

Not just:

• clicks

• impressions

• vanity metrics

You are highly detail-oriented and performance-focused.

You enjoy:

• optimization

• testing

• identifying inefficiencies

• improving conversion quality

• scaling winning campaigns

You proactively identify:

• optimization opportunities

• scaling opportunities

• performance anomalies

• testing ideas

• growth opportunities

You are not someone who waits to be told what to optimize.