Sr. Manager, Marketing Analytics in Richardson, Texas at Advocare International LP

Overview:

AdvoCare is seeking a Marketing Data Analyst to lead data-driven initiatives across both paid and owned channels. This role will play a critical part in optimizing marketing performance and accelerating eCommerce growth by delivering actionable insights across the full customer journey, from acquisition through retention.

The ideal candidate has 5+ years of experience in digital media analytics and a deep understanding of consumer behavior in eCommerce/CPG. This role requires a strategic thinker who can partner with cross-functional teams to develop actionable insights based on data. This is a highly impactful role for someone who thrives at the intersection of data, performance marketing, and business strategy.

Key Responsibilities:

• Own performance analysis across paid and owned channels, translating data into actionable insights that directly impactrevenue, customer acquisition, and retention.
• Develop and maintain reporting frameworks and dashboards to track key eCommerce and marketing KPIs (ROAS, CAC, LTV, conversion rate, retention, AOV, etc.)
• Leverage Salesforce tools to analyze customer journeys, campaign performance, and omnichannel attribution to refine digital strategies.
• Build and maintain dashboards using Tableau, Looker, Power BI, and other analytics tools to provide real-time insights on DTC, retail, and omnichannel performance.
• Prepare analyses and visual reports that clearly communicate insights, findings, and
  recommendations to the executive leadership team
• Work closely with paid media team, social media team, and digital experience teams to refine digital marketing strategies based on performance insights.
• Develop and manage a structured testing roadmap across channels, including A/B, multivariate, and incrementally testing to continuously improve performance.
• Continuously monitor performance and consumer behavior, identify emerging trends or issues (e.g., seasonality, promotions, pricing, inventory), and recommend strategies to address them.
• Stay up-to-date on emerging platform updates, AI-driven analytics, and MarTech advancements to enhance digital strategy and maintain a competitive edge.
• Translate complex data into clear executive insights, identifying key drivers of growth vs. risk across DTC, Amazon, and TikTok Shop
• Lead forecasting and scenario modeling for promotions, pricing, and media spend to inform investment decisions and maximize ROI
• Own customer segmentation, cohort analysis, and profitability measurement, identifying high-value customers and evaluating true campaign and channel performance

Qualifications & Skills:

• 5+ years of experience in digital media analytics, marketing performance measurement, or eCommerce/CPG digital strategy.
• Strong proficiency in Google Analytics, Google Ads, Meta Ads Manager, Amazon Ads, AEO and SEO tools

• Experience with Salesforce Commerce Cloud and Marketing Cloud to analyze performance and optimize digital campaigns.
• Expertise in data visualization tools (Tableau, Looker, Power BI) and experience in reporting for eCommerce/CPG brands.
• Understanding multi-touch attribution models and how different media channels contribute to omnichannel growth.
• Ability to analyze both paid performance metrics (ad spend efficiency, conversions) and organic growth metrics (SEO rankings, engagement, content effectiveness).
• Prior subscription business experience is a plus.
• Experience working with retail media networks (e.g., Walmart Connect, Instacart Ads, Target Roundel) is a plus.
• Familiarity with Shopify, Amazon Seller Central, or other eCommerce platforms.
• Strong communication and presentation skills to effectively translate data into insights for marketing, eCommerce, and executive teams.