Performance Marketing Manager in Pune, Mahārāshtra at earlysalary

Job Title : Performance Marketing Manager
Description About EarlySalary: EarlySalary is an instant line of credit to young working Indians. EarlySalary is a pioneer in introducing instant loans & salary advances and has disbursed over Rs.4,000Cr worth of loans on its platform and currently disbursed nearly 100,000 loans a month and is considered one of the largest Digital Consumer FinTech Lenders in the country. EarlySalary is a series C funded start-up and has raised multiple rounds of investment from global investors including Eight Roads (Fidelity) Ventures & Chiratae (IDG) Ventures and is considered one of the fastest-growing FinTech start-ups in India. With a clear focus to disrupt the finance and banking domain, EarlySalary has built a strong team focused on building Technology, mobile platform, Risk & AI/ML models to better decisioning and real-time lending. As a full-stack lender we manage both sides of the business building better technology and products for powering our lending platform and build ML models for better risk mitigation and giving real-time decisions to our customers. Our ML & Risk Analytics Stack & Practice is focused on building a better Risk Score Card & building a high amount of automation. EarlySalary is considered one of the fastest & most automated lenders in the Industry. Job Title : Performance Marketing Manager Experience : 3 – 4 years Job location : Pune Core Responsibilities: • Manage paid marketing web and App platforms for EarlySalary. • Managing paid advertising campaigns across all the platforms (FB, IG, TikTok, AdWords, Programmatic and etc). • Bring fresh perspectives and strategic thinking to drive results and proactively solve problems. • Create and execute robust reporting to showcase current results and target KPIs. • Contribute to marketing and creative brainstorming initiatives. • Consistently manage and optimize all paid advertising campaigns. • Manage channel spend and budget, as well as consistently measure campaign results. • Analyse marketing trend and competitors for campaign optimization. • Produce detailed analysis and reports for online platforms. • Responsible for regular reporting of mobile app and web campaigns and performance against KPI • Data analysis with the use of tools like GA, Appsflyer, etc, and implementation of results. • Collaborate with creative and content teams for mobile and web campaign assets, landing pages, product enhancements, etc Preference and Experience: • Excellent understanding of digital marketing concepts and best practices • Experience working on major digital marketing platforms like AdWords, Facebook, LinkedIn • Experience in the executing mobile and web marketing campaigns and reporting • An ability to multitask and perform under tight deadlines • Strong verbal and written communication skills • Experience in an Internet firm or Mobile App marketing companies is essential. • BFSI domain experience will be having advantage. Academic qualifications : • Graduate / MBA • Fields of study: Marketing, Business, Communication