Integrated Marketing Specialist in Atlanta, Georgia at Urban1

Job Position: Integrated Marketing Specialist

Department: Sales

Reports to: Director of Sales

FLSA: Exempt

Status: Full-time

OVERVIEW:

The Radio One story began simply with a dream and one radio station. Forty years, 15 markets, and 50+ stations later, we are an urban media empire, spanning multiple media platforms. We are in your ears with Reach Media/Radio One, on your televisions with TV One, and may even be the name behind your favorite website, with our digital platform Interactive One. Information is power, and our mission here at Radio One, Inc. is simple – to be the most trusted media source in the African American community. At Radio One, we pride ourselves on hiring people who are dedicated and continue to challenge the norm, while embracing a corporate culture built on creativity and passion. We are our employees’ biggest fans, and it is our daily mission to attract, develop, and retain the brightest stars in the business.

ESSENTIAL RESPONSIBILITIES:

Sales

· To be accountable for your performance as measured against specific budget goals

· Prospecting new target accounts. Developing, nurturing and converting target accounts to key accounts and super key accounts

· Utilize ideation skills to develop, present and execute integrated marketing campaigns across platforms to accomplish client return on investment:

o Terrestrial

o Digital

o Live events

· Analyze research and present data relevant to achieving client return on investment

· Build trust and subscribe to the highest levels of personal integrity

· Must be regularly and customarily engaged at a client’s place of business

Interdepartmental Liaison

· Foster cooperation between internal departments:

o Radio One divisions

o External clients

· Ensure that effective interdepartmental communication occurs on an ongoing basis

· Work effectively in a team environment

Administration

· To ensure that all relevant paperwork as it applies to the overall job responsibility is submitted within the negotiated and requested timelines at all times. This includes:

o All the forms required within the Performance Standard

o All the paperwork required by the Accounting Department

o Keeping individual client files current

o Keeping Accounts Receivables within expected standards

· To perform within the relevant department and interdepartmental policies and procedures on an ongoing basis

· Adhere to maintaining account management systems, updating data on a timely basis in Efficio

KNOWLEDGE/SKILLS/ABILITIES:

• Highly motivated and creative individual who is looking for ways to innovate
• Committed to building and developing new relationships
• Maintaining and building strong relationships with new and existing clients
• Professional demeanor, and excellent verbal and written communication and customer service skills
• Successful track record working with major accounts
• Web sales, and CRM experience is a plus
• Knowledge in the following industries, radio, digital, marketing, advertising, a plus

EDUCATION and/or EXPERIENCE

• Associate’s degree (A.A) preferred.
• Two to three years of experience in business-to-business sales or accomplished in marketing and sales techniques, media sales, event sales or digital technology and related sales.