Digital Operations Manager in New York, New York at Adams Outdoor

Digital Operations Manager

About the Role

We are seeking a Digital Operations Manager to own our programmatic advertising operations and digital billboard network. This role is the hands-on operator and internal expert for our direct and exchange programmatic systems, while also holding accountability for the health and performance of our digital OOH infrastructure.

What You'll Own

Programmatic Operations

• Full ownership of our direct and exchange programmatic systems

• Hands-on configuration, management, and troubleshooting of exchange integrations, deal ID setup, creative specs, and pacing

• Own the technical relationship with DSP and SSP partners

• Partner with Sales and Revenue teams to surface delivery issues and support campaign execution

• Serve as the internal subject matter expert on how the programmatic stack works and how to keep it running

Digital Network Operations

• Full ownership of digital uptime across our billboard network in all active markets

• Day-to-day health monitoring, incident response, and resolution workflows for digital display outages

Digital Systems and Vendor Management

• Own and administer digital inventory booking and contract management platforms

• Manage content management and media player software vendors, holding them accountable to roadmap commitments and SLAs

Cross-Functional Coordination

• Act as the primary liaison between digital ops, IT, and sales on issues affecting digital inventory availability and delivery

• Drive resolution of booking conflicts, overbooking diagnostics, and play count discrepancies

• Coordinate with the data team on play count pipeline integrity, alerting, and reporting accuracy

• Manage project tracking and team workflows, keeping workstreams organized across markets and stakeholders

What We're Looking For

• 5+ years of experience in programmatic ad operations, digital media operations, or a related operations role

• Hands-on experience operating programmatic exchange integrations: SSP or publisher-side experience strongly preferred over DSP or agency-side

• Demonstrated system ownership across the full lifecycle: configuration, monitoring, performance optimization, and vendor accountability

• Experience managing vendor relationships and holding partners accountable to SLAs

• Comfort working deep in technical systems: you understand how data flows between platforms and can diagnose where it breaks

• Strong project management skills with the ability to juggle multiple active workstreams across markets and vendors

• Clear communicator who can translate technical issues for non-technical stakeholders

• Proficiency with project management tools such as Asana

Nice to Have

• Familiarity with digital OOH content management or media player platforms

• Experience in a multi-market or distributed field operations environment

• Background working with data and BI tools (Tableau, Snowflake, or similar) for operational reporting