Social Media Coordinator in East Gwillimbury, Ontario at Greenworks Tools Canada

Responsibilities:

Here’s a glimpse of your daily adventures:

• 🎨Create, curate, and schedule content for Instagram, Facebook, LinkedIn, and more.
• 💬Engage with our awesome followers—respond to comments, messages, and keep the conversation going!
• 📈Track and report on social media performance to help us stay on top of trends and reach new heights.
• 🤳Work closely with our marketing team and agencies to brainstorm fun campaigns and keep our feed fresh and exciting.
• 🌟Stayin the know about the latest trends and social media updates—you're the trend guru!

What We’re Looking For:

• 🌟Creative Mind: You’re a natural storyteller with a knack for creating eye-catching posts.
• 👥People Person: You love engaging with people and building relationships online.
• 🖥Tech Savvy: Experience with social media platforms, content creation tools, and maybe even GIF obsession!
• 📊Detail-Oriented: You’re not afraid of numbers—you enjoy tracking engagement, analytics, and spotting growth opportunities.
• 💚Passion for Green: You’re aligned with our mission to make the world greener, one tool at a time.

Position Summary

Greenworks Tools Canada is seeking a creative, organized, and results-driven Social Media & Marketing Communications Coordinator to support and execute integrated marketing initiatives across digital and traditional channels. This role is responsible for developing engaging social media campaigns, managing influencer partnerships, supporting omni-channel marketing communications, and driving brand awareness through compelling content and customer engagement.

The ideal candidate is passionate about social media trends, content creation, analytics, and brand storytelling, with the ability to manage multiple projects in a fast-paced environment while maintaining Greenworks’ innovative and eco-conscious brand voice.

Essential Duties & Responsibilities

Social Media & Influencer Marketing

• Develop, manage, and execute social media campaigns and promotions that support Greenworks’ marketing objectives and social-first strategies.
• Create and maintain social media content plans and calendars aligned with the overall marketing and communications calendar.
• Manage and grow Greenworks Canada’s social media presence across platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Create engaging and brand-aligned content including product spotlights, promotional assets, videos, tutorials, and campaign materials.
• Collaborate with internal teams and external partners to develop compelling content that drives awareness, engagement, and conversions.
• Monitor social media channels, manage community engagement, and respond to customer inquiries and comments in a professional and timely manner.
• Research emerging social media trends, platforms, influencer opportunities, and best practices relevant to the Canadian market.
• Develop and execute influencer marketing initiatives that elevate brand awareness among primary and secondary target audiences.
• Support paid social advertising campaigns and assisting integrating social initiatives with broader digital marketing strategies including SEO and email marketing.
• Track and analyze campaign performance using tools such as Meta Business Suite, Google Analytics, Sprout Social, and other analytics platforms.
• Develop dashboards, reports, and recommendations to measure program effectiveness and optimize future campaigns.

Omni-Channel Marketing Communications

• Develop and manage the overall marketing communications calendar to support key business priorities, product launches, seasonal campaigns, and promotions.
• Assisting the planning and execution of omni-channel marketing campaigns across digital and retail channels.
• Support email marketing initiatives and marketing automation programs tied to promotions and customer engagement.
• Coordinate and support special events, trade shows, online activations, and marketing initiatives.
• Organize, maintain, and publish marketing assets within the Digital Asset Management (DAM) system and assist with updates to Product Information Management (PIM) systems.
• Review and proof of marketing materials and assets prior to publishing to ensure accuracy, consistency, and brand alignment.
• Coordinate production schedules, timelines, and approvals with cross-functional stakeholders and external vendors.
• Support project management activities including reporting, assessments, and campaign tracking.
• Organize workload efficiently, manage multiple deadlines, and adapt quickly to evolving business priorities.
• Perform additional duties and responsibilities as assigned.

Qualifications & Experience

Education

• Bachelor’s degree in Marketing, Communications, Digital Marketing, or a related field required.

Professional Experience

• Minimum 2–5 years of hands-on experience in social media management, digital marketing, content creation, or related marketing roles.
• Experience working with consumer products, home improvement, outdoor power equipment, or eco-conscious brands is considered an asset.
• Experience managing social media campaigns across major platforms including Facebook, Instagram, TikTok, LinkedIn, and YouTube.
• Experience with influencer marketing campaigns and paid social advertising preferred.

Technical Skills

• Proficiency with social media management and scheduling tools such as Hootsuite, Buffer, Later, or similar platforms.
• Experience using analytics and reporting tools including Google Analytics, Meta Business Suite, and Sprout Social.
• Knowledge of SEO, digital advertising, and integrated marketing strategies.
• Experience with Adobe Creative Suite including Photoshop, Illustrator, InDesign, and Creative Cloud is an asset.
• Familiarity with video editing tools such as Premiere Pro or Final Cut Pro preferred.
• Basic knowledge of website content management systems such as WordPress or Shopify is considered an asset.

Product & Brand Knowledge

• Understanding Greenworks Tools products and product categories including cordless outdoor power equipment, snow blowers, pressure washers, and battery platform systems is an asset.
• Ability to communicate product features, performance benefits, and sustainability-focused messaging effectively to Canadian consumers.

Core Competencies

• Strong written and verbal communication skills.
• Creative thinker with the ability to develop engaging and innovative content ideas.
• Organized, detail-oriented, and capable of managing multiple priorities and deadlines.
• Strong collaboration and relationship-building skills across teams and stakeholders.
• Analytical mindset with the ability to interpret performance data and provide actionable insights.
• Comfortable working in a fast-paced, technology-driven environment.
• Professional and customer-focused approach to online community management and crisis response.
• Ability to quickly learn internal systems, processes, and workflows.
• English language proficiency required; French, Chinese, or Spanish language skills are considered an asset.

Additional Requirements

• Ability to travel up to 20% as required.
• Flexibility to support occasional evening or weekend events and campaign activities.

Nice to Haves:

• French
• Social media Following on personal accounts

We use AI-powered tools to help streamline parts of our recruitment process, such as resume screening. These tools support—but do not replace—human decision-making. Final hiring decisions are always made by our Hiring team and HR team.

Company Summary:

Be part of a more sustainable future with Greenworks Tools. We’re looking for dynamic leaders who are excited and eager to help us bring cutting-edge green technology to the marketplace.

Greenworks Tools is the leader in battery-powered outdoor power tools for DIY consumers and landscaping professionals. Our company distributes Greenworks-branded and private label products, as well as products for an extensive network of original equipment manufacturers. With a robust lineup of Greenworks-branded products including 24V, 40V, 60V, 80V, and commercial-grade 82V battery-powered cordless outdoor power tools, a full line of corded equipment, and reel mowers, Greenworks Tools offers the right tool for every job.

Utilizing best-in-class battery, control, and drive technologies, Greenworks Tools deliver the power and performance of comparable gas-powered tools without the mess, noxious fumes, pollution, vibration, and noise associated with gas products.