SEO Specialist – Full-Time, 12-Month Maternity Leave Contract in Markham, Ontario at Toro Steel Buildings

Location: 1405 Denison Street, Markham, ON (In-Office)

Salary: $75,000.00 per year

About Us

Future Buildings and Toro Steel Buildings are two distinct brands under the same ownership, each with its own website, audience, and market positioning. Together, we design, manufacture, and deliver prefabricated steel buildings, from agricultural Quonsets and metal garages to large commercial and industrial structures, serving customers across the U.S., Canada, and beyond for over 40 years.

This role spans both brands. You'll be managing and growing two separate WordPress sites simultaneously, maintaining consistent SEO quality and strategic coherence across both while respecting the distinct voice and positioning of each.

The Opportunity

We're looking for an experienced SEO specialist to take ownership of organic search across both of our brands. Your foundation will be the fundamentals: technical health, on-page optimization, content strategy, authority building, and keeping pace with Google's evolving algorithm.

We're also in the midst of migrating both sites to a heavily optimized WordPress setup. There's an immediate hands-on project to hit the ground running with, requiring someone who knows how to execute a clean migration without losing rankings or traffic.

Beyond the core role, we're actively looking to grow our presence in AI-driven search surfaces, answer engines like ChatGPT, Perplexity, and Google's AI Overviews. This is a newer area for us, and we want someone who's curious about it, has some familiarity with what it takes to show up there, and is eager to build that out as part of their mandate.

Key Responsibilities

Technical SEO & Site Health:

● Conduct thorough technical audits across both sites: Core Web Vitals, crawlability, indexation, mobile performance, and structured data

● Work with web developers to implement fixes, prioritizing high-impact items first

● Monitor Google Search Console for both sites; address coverage issues and manage crawl budget effectively

● Stay current on Google algorithm updates (Helpful Content, Core Updates, spam policies) and adapt strategy proactively

WordPress Site Migration:

● Lead the SEO workstream of the migration to our new optimized WordPress environment for both sites

● Build and audit a full redirect map (301s) to preserve link equity and eliminate broken URLs post-launch

● Validate crawlability, indexation, and canonical structure before and after cutover

● Maintain XML sitemaps, robots.txt, and structured data through the transition

● Establish a pre/post migration rank tracking baseline and respond quickly to any traffic shifts

● Apply WordPress migration best practices to avoid Google penalties, duplicate content, and crawl errors

Rank Math & On-Page Optimization:

● Own the Rank Math configuration across both sites , titles, meta descriptions, schema types, breadcrumbs, sitemaps, and focus keywords

● Use Rank Math's bulk editing features to scale on-page optimization efficiently

● Audit and maintain Rank Math SEO scores across key commercial and high-traffic pages

● Leverage Rank Math's 404 monitor, redirection module, and schema builder as part of your regular workflow

Content Strategy & On-Page Optimization:

● Develop and execute keyword strategy targeting high-intent commercial terms across U.S. and Canadian markets for both brands

● Lead bulk optimization projects: title tags, meta descriptions, H-tag structure, image alt text, and page copy

● Identify content gaps, thin pages, and cannibalization issues; build prioritized remediation plans

● Produce or oversee content briefs that result in E-E-A-T-aligned pages serving both users and search engines

Authority & Link Building:

● Build and execute a credible backlink strategy targeting construction, agriculture, and industry publications

● Manage digital PR and brand mention opportunities that grow domain authority for both domains

● Optimize Google Business Profiles for both brands and maintain consistent NAP data across directories

AI & Answer Engine Visibility (Growth Area):

● Develop familiarity with how AI-driven search surfaces (Google AI Overviews, ChatGPT, Perplexity, Copilot) surface and cite content

● Experiment with content structures, FAQ schema, and conversational formats that improve visibility in AI answers

● Help build topical authority so both brands become the go-to source AI tools reference for steel building topics

● Stay current on Answer Engine Optimization (AEO) best practices and bring forward recommendations as this space matures

Reporting & Analytics:

● Own SEO reporting across both sites: rank tracking, traffic trends, conversion attribution, and search visibility

● Use Rank Math, SEMrush, Ahrefs, GSC, and GA4 to surface actionable insights

● Report results clearly to stakeholders with a focus on business impact, not just traffic metrics

What We're Looking For

Must-Haves:

● 3–5+ years of hands-on SEO experience with measurable ranking wins in competitive verticals

● Strong technical SEO foundation: schema markup, Core Web Vitals, crawl management, redirect strategy

● Hands-on experience with Rank Math Pro, configuration, schema, bulk editing, redirection module, sitemaps

● Experience managing WordPress SEO at a technical level, including site migrations without traffic loss

● Proven experience managing SEO across multiple sites or brands simultaneously

● Proficiency with Google Search Console, GA4, SEMrush or Ahrefs, and rank tracking tools

● Strong organizational skills, able to manage competing priorities across two active brands

Strong Assets

● Familiarity with AI search surfaces (AI Overviews, ChatGPT, Perplexity) and what influences content visibility there

● Experience using AI tools to speed up SEO tasks, content drafting, metadata generation, bulk rewrites

● Background in construction, manufacturing, real estate, or other high-consideration industries

● WordPress performance optimization experience: caching, image compression, plugin management, hosting

● Experience with E-E-A-T content strategies following Google's Helpful Content updates

● Scripting or automation skills (Python, Google Sheets macros, Make/Zapier) for SEO workflows

Why Join Us?

● Own SEO strategy across two established brands, real scope, real impact

● Step into an active migration project with immediate, tangible deliverables from day one

● Shape how we approach a genuinely new and growing area of search, AI visibility is yours to build

● Work on domains with decades of history and solid organic authority as your foundation

● Stable, growing company with 40+ years in the industry and a strong North American presence