Creative Director, Lifecycle & Organic Growth in Canada Creek, Nova Scotia at Jobgether
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Job Description
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Creative Director, Lifecycle & Organic Growth in Canada.
Join a fast-growing, product-driven environment where creativity, storytelling, and customer empathy play a central role in shaping brand loyalty and long-term growth. In this role, you will redefine how customers experience and connect with a consumer-focused digital platform by transforming transactional messaging into meaningful, trust-building communication. You’ll lead the creative direction for lifecycle marketing across channels such as email, SMS, in-app messaging, and organic content, helping establish a distinctive and emotionally resonant brand voice. Working cross-functionally with product, growth, design, and customer insights teams, you will influence both customer engagement and retention strategies. This opportunity is ideal for a strategic and hands-on creative leader who thrives in high-growth startup environments and enjoys building from the ground up. You’ll have significant ownership, direct impact on brand perception, and the freedom to shape a long-term customer communication strategy.
- Develop and define a compelling brand voice and messaging strategy across lifecycle and organic growth channels.
- Overhaul customer communications including CRM campaigns, email marketing, SMS, and in-app messaging to create more engaging and relationship-driven experiences.
- Collaborate with Product, Design, Growth, and Customer Insights teams to build communication strategies that strengthen customer trust, loyalty, and engagement.
- Create impactful copy and creative concepts that simplify complex or emotionally sensitive topics into accessible and compelling messaging.
- Drive customer retention and long-term conversion through thoughtful lifecycle marketing initiatives and audience engagement strategies.
- Contribute to the development of organic content strategies across channels such as social media and community-based platforms.
- Analyze customer feedback, qualitative insights, and behavioral patterns to continuously refine messaging and brand positioning.
- Serve as a key creative voice within the organization, balancing strategic thinking with hands-on execution.
- 7+ years of experience in creative marketing, brand storytelling, lifecycle marketing, or organic growth roles.
- Strong expertise in copywriting, audience development, and customer engagement strategy.
- Proven success managing organic growth channels including email, SMS, social media, and community-driven platforms.
- Ability to transform complex, technical, or “non-traditional” consumer topics into engaging and emotionally resonant messaging.
- Experience working within fast-paced startup or high-growth consumer-focused environments.
- Strong understanding of social media dynamics, online communities, and customer behavior trends.
- Excellent collaboration and communication skills with the ability to influence cross-functional teams.
- Strategic mindset combined with a hands-on approach to execution and experimentation.
- Portfolio demonstrating strong creative direction, writing skills, and successful customer-focused campaigns.
- Bachelor’s degree or equivalent professional experience preferred.
- Competitive salary package with potential equity participation opportunities.
- Comprehensive healthcare coverage including medical, dental, and vision plans.
- Paid time off and paid parental leave programs.
- Retirement savings plan with employer matching options.
- Flexible and remote-friendly work environment.
- Opportunity to shape the voice and creative identity of a rapidly growing consumer platform.
- Career growth opportunities within a high-impact and innovative organization.
- Collaborative, inclusive, and entrepreneurial team culture.
- Wellness initiatives and additional employee support programs.