Manager, Programmatic in New York, New York at Quigley-Simpson & Heppelwhite

Summary:

Quigley is seeking a Manager, Programmatic to lead, build, and execute strategic digital media plans across all programmatic media formats: display, video, CTV, (DOOH and audio nice to have). The Programmatic Activation Senior Manager will focus on driving awareness and acquisition, working directly with clients to drive business goals alongside a team of media champions.

Core Accountabilities:

Day to day, this role includes the following responsibilities:

Provide programmatic thought leadership and execution strategy across agency lines of businessDevelop data and audience strategies for programmatic media plansDevelop and oversee the execution of rigorous testing plansMaintain and grow relationships with relevant media vendors to stay current on platform updates, beta opportunities, and best practices implementation of brand safety and third-party measurement/ad-serving pixelsHandle daily campaign optimizations and oversee regular campaign pacing and budget management Assist in the development of client-facing campaign performance reports, including data quality and insight developmentContribute to the assessment of inventory availability and the formulation of proposals for new client opportunitiesManage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launchTraffic campaign tags into Demand Side Platforms (DSPs), ad-serving platforms, or other ad-technology environmentsActively participate in cross-channel/cross-team planning, project management, performance, and service integration

Mastery:

Able to communicate and present work with confidence and clarity

Academic/Educational Requirements:

Bachelor’s degree or relevant experience

Required Skills/Experience:

2–3 years of direct programmatic platform media buyingExpert, hands-on knowledge of DSP platforms (e.g., Trade Desk, DV360)Proficiency in Excel (Pivot Tables, VLookups, etc.)A passion for everything digital, with an active interest and understanding of online advertising industry trendsStrong understanding of optimization levers and testing approaches across media buying platforms Excellent communication skills, both verbal and written, are particularly important in developing client relationships and maintaining efficient communication across the teamGreat analysis skills (including quantitative analysis) and confidence in making information-based decisionsAdept at leading a team and partnering across various departments

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