Business Development (B2B Gift Products) at Kelli's – Coppell, Texas

At Kelli’s, We Give More – more support, more opportunity, more heart. As the nation’s leading family-owned wholesale distributor to over 13,000 gift shops across hospitals, resorts, casinos, pharmacies, and tourist destinations, we believe success comes from helping others succeed.

We give our customers more than just products—we give them personalized service, strategic insight, and a trusted partner.

We give our team members more than just a job—we offer purpose, growth, and a place to build your Legacy.

Summary

As the Director of New Business Development, you’ll be the driving force behind Kelli’s expansion into new B2B markets. You’ll identify, pursue, and secure new retail and distribution partnerships—creating growth opportunities that benefit both Kelli’s and our customers.

*Please note, we have an in-office work environment. This is not a field-role, nor is it remote or hybrid. *

Responsibilities

• Expand Kelli’s customer base - Identify and secure new retail and distribution partners in key verticals (hospital, pharmacy, resort, casino, and Food/Drug/Mass) by focusing on corporate relationships
• Drive top-line growth - Design and execute a scalable business development strategy that aligns with company goals
• Build strategic relationships - Develop partnerships with senior buyers and executives at multi-location retail groups
• Collaborate cross-functionally - Work with sales, marketing, and operations teams to deliver customized programs for new partners
• Represent Kelli’s brand - Attend trade shows, conferences, and client meetings as a brand ambassador for “We Give More”
• Use data to guide growth - Analyze pipeline performance and ROI using CRM and analytics tools

• 3+ years of B2B sales or business development experience with a proven record of growth
• Expertise in developing partnerships and negotiating high-value deals
• A consultative, strategic selling style rooted in integrity and trust
• Strong communication and presentation skills at the executive level
• Data-driven mindset with proficiency in CRM tools and Excel or Google Sheets
• Experience in wholesale, retail distribution, or consumer products a strong plus

What we offer

• A competitive base salary plus commission on the business you develop
• An opportunity to shape and lead the growth strategy for a 40-year industry leader
• A collaborative, values-driven environment where great ideas are heard and rewarded
• Direct access to senior leadership, including the VP of Sales and CEO, to drive strategic initiatives