Marketing VP in Dallas, Texas at Twin Restaurant Holding, LLC

· Develop and lead the overall marketing vision and strategy aligned with company growth objectives.

· Own and drive key performance metrics including guest traffic, same-store sales growth, brand awareness, and ROI.

· Serve as a strategic partner to executive leadership, providing insights on market trends, competitive positioning, and growth opportunities.

· Build, lead, and develop a high-performing marketing organization across digital, field, and brand functions.

· Oversee and protect the Twin Peaks brand identity, ensuring consistency across all channels and markets.

· Lead brand strategy, messaging, and creative direction to strengthen market positioning.

· Drive innovation in brand storytelling and guest experience to maintain relevance and competitive advantage.

· Oversee all digital marketing channels, including paid media, social media, CRM (email/SMS), website, and emerging platforms.

· Drive guest acquisition, engagement, and retention through data-driven digital strategies.

· Optimize media spending and marketing investments to maximize return on investment (ROI).

· Leverage analytics and customer insights to continuously improve performance.

· Oversee field marketing strategy to ensure strong local store marketing execution across all locations.

· Partner with Operations to drive traffic, sales, and community engagement at the restaurant level.

· Ensure national campaigns are effectively executed and adapted for local market success.

· Support new store openings, relocations, and market expansions.

· Lead strategies to enhance the guest journey across all touchpoints.

· Oversee CRM, loyalty programs, and personalized marketing efforts to increase guest frequency and lifetime value.

· Partner with Operations to ensure alignment between marketing initiatives and in-store execution.

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· Establish and monitor KPIs across all marketing channels, ensuring accountability for results.

· Utilize data analytics to inform decision-making, optimize campaigns, and identify growth opportunities.

· Deliver regular performance reporting and strategic recommendations to executive leadership.

· Develop strategic partnerships, sponsorships, and promotional initiatives that drive brand awareness and traffic.

· Identify emerging trends and technologies to keep Twin Peaks at the forefront of the industry.

· Lead innovation in marketing programs, including experiential and event-based marketing.

· Collaborate closely with Operations, Finance, HR, and IT to ensure alignment on business initiatives.

· Partner with Finance to manage the marketing budget and ensure efficient allocation of resources.

· Work with IT and Digital teams to enhance marketing technology and infrastructure.

• Report To: Chief Marketing Officer

· Bachelor's degree in marketing, Business, or related field required (MBA preferred).

· 12–15+ years of progressive marketing experience, with significant leadership experience.

· Proven success in a multi-unit restaurant, hospitality, retail, or consumer brand environment.

· Demonstrated ability to drive measurable growth in traffic, sales, and brand awareness.

· Strong experience across digital marketing, brand strategy, and field marketing.

· Experience managing large budgets, agencies, and cross-functional teams.

Skills & Competencies

· Executive leadership and strategic vision

· Strong business and financial acumen

· Data-driven decision-making

· Brand development and storytelling expertise

· Exceptional communication and influencing skills

· Ability to lead in a fast-paced, high-growth environment

This job description is intended to outline the general responsibilities and qualifications for this role. It is not an exhaustive list of all duties, responsibilities, or qualifications. Responsibilities may be modified at any time based on business needs.

Twin Peaks Restaurant is committed to fostering an inclusive and diverse workplace. We are proud to be an Equal Opportunity Employer and make all employment decisions based on business needs, job requirements, and individual qualifications.

We do not discriminate on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, physical or mental disability, genetic information, marital status, veteran status, or any other status protected by applicable federal, state, or local laws.

Twin Peaks is also committed to providing reasonable accommodation to qualified individuals with disabilities in accordance with applicable laws.