Director of Growth & Revenue at Kelli's – Coppell, Texas

At Kelli’s, we believe in giving more — more value, more creativity, and more care to every customer we serve.

As one of the nation’s largest distributors to hospital gift shops and specialty retailers, we’ve built our business on innovation, reliability, and relationships. Now, we’re entering an exciting new growth phase — expanding our reach, reimagining our marketing strategy, and exploring how technology and creativity can unlock our next chapter.

We’re looking for a Director of Growth & Revenue — a bold, strategic, and inventive leader who can connect the dots between marketing, sales, data, and operations to accelerate growth and profitability.

The Opportunity

This is not a typical marketing role. You’ll sit at the intersection of business strategy, marketing innovation, customer experience, and technology — helping shape how Kelli’s grows across new channels, categories, and customer relationships.

You’ll collaborate closely with the Marketing Director, sales leadership, and executive team to:

• Build and execute a comprehensive growth strategy that drives measurable top-line impact.
• Develop and test creative, guerrilla-style marketing ideas that surprise and delight customers while driving revenue.
• Partner with inside sales to identify weaknesses, streamline customer engagement, and improve onboarding and retention.
• Evaluate and pursue strategic acquisitions, partnerships, or new channel opportunities that expand our market presence.
• Leverage AI, automation, and analytics to make smarter, faster, data-driven decisions across marketing and sales.
• Design and monitor growth dashboards and KPIs that track performance across departments.
• Serve as a strategic thought partner to the President and leadership team on growth planning and business acceleration.

About You

You’re equal parts strategist and operator — someone who can dream big and then make it happen. You’re analytical but creative, disciplined but scrappy. You don’t just look for incremental improvements; you look for scalable breakthroughs.

You bring:

• 7–10 years of experience in growth, marketing strategy, or business development (ideally in wholesale, retail, or distribution).
• A proven track record of turning insights into measurable revenue growth.
• Strong understanding of sales process optimization and how inside sales teams drive performance.
• Hands-on experience with data, analytics, and AI-driven marketing tools.
• An entrepreneurial mindset — comfortable testing new ideas and pushing boundaries.
• Exceptional collaboration and communication skills.

What Success Looks Like

• Double-digit year-over-year revenue growth.
• A stronger, more efficient inside sales organization.
• Smarter use of data and AI to guide marketing and customer decisions.
• Creative campaigns that capture attention and drive measurable ROI.
• Seamless alignment across sales, marketing, and leadership.

Required

• Bachelor’s degree in Business, Marketing, Finance, or related field required; MBA or advanced degree preferred

Why Kelli’s

You’ll join a company with a rich history and a bright future — one that’s scaling fast, investing in people and technology, and empowering its leaders to shape what’s next. If you thrive at the intersection of strategy, creativity, and growth, this is your opportunity to make a lasting impact.

Interested? Apply now to share how you’ve built and led growth initiatives that made a real difference.