Sales Executive in Norfolk, Virginia at YELLOW DOG SOFTWARE LLC

Role Overview:

The Sales Executive is responsible for driving new business sales within the Sports & Entertainment markets. This role is responsible for managing the full sales cycle, including prospecting, discovery, demonstrations, proposal development, negotiation, and close.

The ideal candidate is a consultative B2B seller with strong business judgment, excellent CRM discipline, and the ability to manage complex opportunities independently. This person must be able to qualify effectively, prioritize high-value opportunities, and build a healthy pipeline through inbound leads, outbound prospecting, partner referrals, trade shows, and strategic account targeting.

This role requires someone who can sell into operationally complex environments, communicate clearly with both executives and end users, and collaborate cross-functionally with implementation, support, product, integrations, account management, marketing, and partner teams.

Key Responsibilities:

·Managing the full sales cycle from discovery to close.

·Building and maintaining a qualified pipeline.

·Qualify opportunities based on fit, urgency, revenue potential, technical feasibility, and implementation readiness

·Accurately maintaining opportunities, notes, next steps, and forecasts in CRM.

·Following up on inbound, outbound, trade show, and partner-sourced leads.

·Build credibility with both executive decision-makers and operational users

· Develop strong working knowledge of the software and deliver hands-on, consultative demonstrations that connect system capabilities to the prospect’s vertical, business needs, and operational workflows

·Collaborate with internal teams to confirm fit, feasibility, and implementation expectations.

·Meet or exceed assigned monthly, and annual sales goals.

·Representing the company professionally in market, partner, and trade show settings.

·Support Marketing and Partner teams by providing field feedback, vertical-specific insights, and customer/prospect trends

·Represent the company effectively at trade shows, webinars, partner events, and industry meetings as needed.

Required Qualifications:

·5+ years of B2B sales experience.

·Proven success meeting or exceeding quota.

·Experience managing a full sales cycle.

·Strong discovery, demo, negotiation, and objection-handling skills.

·Excellent CRM discipline.

·Ability to work independently and manage multiple active opportunities.

·Strong written and verbal communication skills.

Preferred Qualifications:

·Experience in SaaS, software, hospitality technology, inventory management, POS, ERP, or operational systems.

·Experience selling into hospitality, food and beverage, private clubs, lodging, entertainment, retail, or multi-location businesses.

·Experience with partner referrals, trade shows, or channel-influenced sales.

This is a strong fit for a mature, self-directed seller who can own a market, build pipeline, close business, and contribute positively to a growing sales organization.

Interested candidates must be available and willing to work standard Eastern Time (EST) business hours.