Creator Manager (Influencers/Streamers) in Brazil at Jobgether
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Job Description
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Creator Manager (Influencers/Streamers) based in Brazil.
This role will lead creator and influencer strategy across multiple brands and markets, with a strong focus on audience growth and measurable business performance.
You will shape the long-term creator portfolio, determining the right mix of influencers, streamers, and creators for different brand and performance objectives.
The position combines strategic planning with hands-on ownership of the full creator lifecycle, from sourcing and negotiation through activation and optimization.
You will establish repeatable operating models, compensation frameworks, content guidelines, and performance mechanisms that enable creator programs to scale.
Data and experimentation will be central to the role, connecting awareness and engagement metrics with clicks, conversions, CPA, and ROAS.
You will collaborate closely with performance, CRM, creative, analytics, and product teams in a fast-moving, entrepreneurial environment.
This is an opportunity to take significant ownership, work directly with decision-makers, and build sophisticated creator programs across competitive digital markets.
- Develop and own multi-market creator strategy across a portfolio of brands, aligning creator activity with brand growth, audience expansion, and performance objectives.
- Define the optimal portfolio mix of macro, mid-tier, and micro creators, influencers, and streamers based on market, audience, and business requirements.
- Build scalable operating models covering creator sourcing, vetting, contracting, compensation, briefing, activation, and ongoing optimization.
- Manage the full creator lifecycle, from identifying and evaluating talent through negotiation, campaign execution, performance monitoring, and iteration.
- Establish clear content guidelines and performance levers to ensure creator output is consistent, effective, and aligned with campaign objectives.
- Develop reporting and tracking frameworks that connect creator activity with awareness, engagement, clicks, conversions, CPA, ROAS, and other relevant KPIs.
- Lead structured testing across creator profiles, content formats, creative hooks, integrations, messaging, and distribution approaches.
- Evaluate creator and audience performance using analytics to identify opportunities, risks, and areas for optimization.
- Support both paid and organic creator distribution strategies and continuously refine approaches based on performance data.
- Build and maintain strong relationships with creators, agencies, talent managers, and other external partners.
- Negotiate commercial terms, compensation structures, deliverables, and partnership agreements while balancing creator relationships with business objectives.
- Collaborate with Performance, CRM, Creative, BI/Analytics, and Product teams to integrate creator activity into broader growth strategies.
- Ensure creator campaigns and content comply with applicable platform requirements, regulatory standards, and relevant market rules.
- Monitor brand safety and creator suitability throughout the partnership lifecycle.
- Stay informed on creator trends, streaming culture, audience behavior, and emerging opportunities across relevant markets.
- Maintain a proactive, structured approach to managing multiple creator initiatives simultaneously in a fast-moving environment.
- Proven experience leading influencer, creator, or streamer programs end to end, from strategy and sourcing through activation, measurement, and optimization.
- Experience in gaming, social casino, iGaming, entertainment, mobile applications, or another relevant digital consumer industry is highly desirable.
- Demonstrated success managing performance-driven creator programs against measurable KPIs such as CTR, CPV, CPA, and ROAS.
- Strong hands-on expertise in creator analytics, audience evaluation, campaign measurement, and performance assessment.
- Solid understanding of brand safety and the ability to evaluate creators against brand, audience, and reputational considerations.
- Strong negotiation skills, with experience establishing commercial agreements and long-term partnerships with creators, agencies, and management teams.
- Excellent communication and relationship-management skills, with the ability to build trust and maintain productive external partnerships.
- Strong strategic thinking and the ability to translate business objectives into practical creator strategies and scalable operating models.
- Highly organized and proactive, with the ability to manage multiple campaigns, stakeholders, markets, and priorities simultaneously.
- Data-driven mindset with the ability to interpret performance results and turn insights into concrete optimization actions.
- Comfortable working in a fast-paced, entrepreneurial environment with significant ownership and accountability.
- Fluent English communication skills.
- Genuine interest in gaming, streaming culture, digital creators, and evolving creator trends, particularly across US creator ecosystems.
- Strong understanding of social media platforms, creator ecosystems, content formats, and digital audience behavior.
- Ability to collaborate effectively across performance marketing, CRM, creative, analytics, and product functions.
- Strong attention to detail and commitment to meeting agreed deadlines, deliverables, and performance objectives.
- Opportunity to take ownership of creator strategy across multiple brands and markets.
- Significant autonomy to build creator programs, processes, and operating frameworks.
- Direct access to decision-makers and the opportunity to contribute to strategic business initiatives.
- Fast-paced, entrepreneurial working environment with limited bureaucracy and an emphasis on execution.
- Exposure to gaming, streaming, influencer marketing, performance marketing, and digital growth strategies.
- Opportunity to work cross-functionally with Performance, CRM, Creative, BI/Analytics, and Product teams.
- Culture focused on passion, performance, accountability, collaboration, and continuous progress.
- Open communication and structured collaboration supported by digital tools and documented workflows.
- Inclusive working environment that values skills, ideas, diverse perspectives, and non-traditional career paths.
- Compensation and benefits aligned with the applicable employment terms and location.
- Opportunity to build and scale creator programs with measurable commercial impact.