Summary/Objective

The?Web Design/UX Specialist?owns Medora’s online presence from aesthetic design, user functionality and content to create intuitive, high-converting digital experiences. This role owns the entire user journey on our websites and third-party partners—from audience research to AI/GEO/SEO optimization, and final visual layout and front-end optimization—ensuring that websites are visually engaging, mobile-responsive, and accessible. By leveraging user analytics and behavioral data, they continuously optimize landing pages and site architecture to reduce friction, enhance brand strategy, boost visibility, and drive measurable conversions.

Supervisory Responsibilities

• None

Essential Functions

• Design, evaluate, and refine responsive websites and digital experiences that enhance user engagement across desktop and mobile platforms
• Develop the website content strategy. Write, edit, publish, and maintain the website content to support organizational goals, customer needs, and SEO/GEO search visibility
• Work cross departmentally to review content and user journeys across digital platforms
• Apply UX and interaction design principles to improve usability, accessibility, navigation, and conversion paths, using independent judgment to recommend effective design solutions
• Create or coordinate motion graphics and animations, when appropriate, to enrich website content and digital campaigns
• Publish new website content, update and maintain existing pages, manage site navigation, and ensure all web content remains accurate, current, and aligned with organizational standards and user experience best practices
• Partner with IT Department to proactively maintain hosting, domain ownership, cyber-security, privacy policies, title VI, 501c3 disclosers, integrations and advanced technical issues
• Manage and maintain third-party platforms, including ORM, directory listing, and tourism/travel sites, and identify new platform opportunities to enhance online presence
• Analyze web analytics data using Google Analytics or Adobe Analytics to identify performance trends, recommend improvements, reduce friction, and improve engagement and conversions
• Coordinate with external vendors to support ongoing maintenance, upgrades and enhancements to mobile app
• Stay current with industry trends in UX, digital design, web development, accessibility, SEO/GEO, and emerging web technologies
• Create wireframes, prototypes, and mockups using tools such as Adobe XD, Figma, or InVision to visualize and test design concepts
• Perform other related duties as assigned, consistent with the general nature and level of responsibility of the position

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of all activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities may change at any time, with or without notice, consistent with business needs and applicable law.

Qualifications

• Proven experience in web design with a strong portfolio demonstrating expertise in visual UI/UX design, responsive web design, and interaction design
• Proficiency in graphic design software, including Adobe Photoshop, Illustrator, InDesign, and related Adobe Creative Suite tools
• Working knowledge of front-end development languages such as HTML5, CSS3, JavaScript, and PHP, with familiarity with frameworks such as Bootstrap or Angular
• Familiarity with content management systems such as WordPress or Drupal for website management and maintenance
• Experience designing for mobile devices with an understanding of mobile-first approaches
• Strong understanding of usability principles, web accessibility standards, including WCAG, and information architecture
• Ability to use Google Analytics 360, Adobe Analytics, or similar tools to evaluate website performance metrics
• Knowledge of web production workflows, including version control systems such as Git and related web analytics tools
• Excellent communication, storytelling, and presentation skills with the ability to collaborate effectively within teams

Required Education and Experience

• Bachelor’s degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), Marketing, Communications, or a related field
• 3+ years of professional UX/UI or web design experience, with preferred experience in hospitality, travel, tourism, or reservation-heavy e-commerce; or equivalent combination of education and experience
• A strong online portfolio demonstrating end-to-end design processes, from research and discovery through final visual design
• Proficiency with standard industry design and prototyping software such as Figma, Sketch, Adobe XD, Illustrator, or InVision

Work Environment

This position primarily operates in a professional office environment and routinely uses standard office equipment, including a computer, phone, and related technology. Occasional evening, weekend, and holiday work may be required based on seasonal business needs, particularly from April through October.

Physical Demands

The physical demands described here are representative of those that must be met by an employee, with or without reasonable accommodation, to successfully perform the essential functions of this position

• Prolonged periods of sitting at a desk and working on a computer
• Frequently communicates with others, uses hands and fingers to operate a computer and standard office equipment, and requires close vision and the ability to adjust focus

Position Type/Expected Hours of Work

This is a full-time position. Standard office hours are generally Monday through Friday, 8:00 a.m. to 5:00 p.m.; however, this position may require additional hours, including evenings, weekends, and holidays, based on seasonal business needs and project deadlines.

AAP/EEO Statement

TRMF provides equal employment opportunity to all employees and applicants for employment without regard to race, color, religion, creed, sex, pregnancy, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, citizenship status, status with regard to public assistance, or any other characteristic protected by applicable federal, state, or local law. TRMF will provide reasonable accommodations to qualified individuals with disabilities in accordance with applicable law.