The incumbent of this Non-Represented single position class works independently in the management of City–wide programs and conducting special studies and projects to include analyzing, coordinating and evaluating new and/or existing programs and activities. Independently develop, coordinate and implement public events and special projects and exercises a high degree of independent judgment in the completion of complex and sensitive assignments.

Under general direction, develops, organizes, establishes and facilitates effective, state-of-the-art communication channels that are open, vibrant, and timely in conveying pertinent, impactful information to the public about the City, departments, and its programs, services, activities and objectives; implements dynamic public affairs and public relations outreach efforts characterized by mutual understanding, responsiveness to needs, effectiveness, and efficiency, which include cable television, marketing, and newsletter production and website design, maintenance and operations; liaisons with the City's franchised Cable Television and other franchised telecommunications providers; provides staff support in a variety of areas to City Departments; assists various departments on public relations activities; and performs other related duties as required.

Education and/or Experience:
Any combination of education and experience that has provided the knowledge, skills and abilities necessary for a Public Relations Analyst. A typical way of obtaining the required qualifications is to possess the equivalent to a Bachelor’s degree from an accredited college or university in public or business administration, journalism, marketing, telecommunications, or a related field and a High School diploma or GED; two (2) years progressively responsible professional experience in public affairs, public and organizational communication and/or public relations experience, preferably in a public agency.
License/Certificate:
Possession of, or ability to obtain, a valid class “C” California driver’s license.