Position: Public Relations Manager

Reports to: Head of Brand and Creative

Location: Glendale. CA – Hybrid

FLSA: Exempt

Overview:

As the Public Relations Manager, you will be instrumental in shaping and executing our communication strategy, elevating brand visibility, and fostering strong relationships with media, influencers, retail partners, and internal stakeholders. This role demands a strategic thinker with a proven ability to generate impactful PR campaigns and leverage influential connections to drive brand awareness and business growth.

Key Responsibilities:

Strategic PR Initiatives:

• Spearhead the creation and implementation of comprehensive PR strategies that align with overarching business goals and brand identity.
• Orchestrate all facets of PR campaigns, including proactive media outreach, compelling content development, and impactful event management.
• Establish clear KPIs and meticulously track PR performance, providing insightful reports and actionable recommendations.
• Conceptualize and implement innovative consumer-facing PR campaigns that build brand desire and engagement.
• Design and implement effective internal communication strategies that foster transparency, engagement, and a unified brand message.
• Develop and distribute engaging timely announcements, and other informative communication materials.
• Facilitate clear and consistent communication flow across all internal departments.

Media Relationships:

• Create strong, mutually beneficial relationships with key journalists, editors, and producers across key trade publications.
• Proactively secure high-impact media placements that enhance brand prestige and product visibility.
• Craft persuasive press releases, engaging media kits, and compelling story angles that resonate with target media.
• Develop and execute targeted PR strategies to support wholesale partnerships, trade show participation, and industry recognition.
• Generate positive and influential media coverage for new collections, collaborations, and trade initiatives.
• Develop compelling content and narratives for consumer-focused media outlets and digital platforms.

Retail Partner Communication:

• Collaborate with retail partners to develop and support localized PR initiatives and marketing efforts.
• Create and disseminate relevant PR materials and guidelines to ensure consistent brand messaging across all retail touchpoints.
• Create communication strategy for sending key messages & updates to retail partners

PR Events:

• Plan and execute high-profile trade press events, product launches, and exclusive brand experiences.
• Manage all logistical aspects, media attendance, and post-event follow-up to ensure maximum impact.
• Curate and manage press appts during key trade show moment

Key Skills and Competencies :

• Strategic Communications Planning: Proven ability to develop comprehensive PR strategies that align with business objectives and drive measurable brand awareness
• Media Relations Mastery: Extensive experience building and maintaining relationships with journalists, editors, and key media influencers across trade and consumer publications
• Content Creation Excellence: Strong storytelling abilities with expertise in crafting compelling press releases, media kits, and narrative development for diverse audiences
• Event Management Leadership: Track record of planning and executing high-impact press events, product launches, and trade show activations
• Crisis Communication Management: Ability to navigate sensitive communications and maintain brand reputation during challenging situations
• Multi-stakeholder Coordination: Experience managing complex communication flows between internal teams, retail partners, and external media contacts
• Brand Messaging Consistency: Proven ability to maintain unified brand voice across all communication channels and stakeholder touchpoints

Industry Network Development: Demonstrated success in building influential professional networks and leveraging relationships for strategic business outcomes