Overview

Leverage your experience in the conservation, natural resources, and environmental disciplines in both the government and nonprofits market segments to identify, craft, and execute marketing campaigns that support targeted goals and objectives. Develop and oversee the execution of global go-to-market strategies to drive growth in new and existing markets in the environmental and natural resources domain, and specifically the disciplines of environment, conservation, and natural resources management. Your objective is to drive awareness and demand in target markets by positioning Esri GIS technology as uniquely suited to address existing and emerging industry challenges and opportunities. You will collaborate closely with teams in business development, corporate marketing, professional services, solutions, and software development to align industry trends with Esri technology for current and future demand.

Responsibilities

• Identify emerging trends and workflows in the conservation, natural resource management, and environmental disciplines that Esri technology can support market development
• Assist in identifying trends in the market that Esri can leverage to gain market share and revenue
• Develop and execute market plan; provide metrics for success by monitoring results and making necessary adjustments in a timely manner
• Present a public face of Esri through blogs, social media, and presentations
• Establish and maintain relationships with trade associations, user groups, and industry thought leaders that further Esris mission
• Establish ongoing communication with business development teams so execution of plan can be coordinated with sales activities
• Work to develop an ecosystem of business partners that can amplify the Esri footprint in the environment, conservation, and natural resources markets
• Create, manage, and execute campaign tactics and related internal communications to meet integrated campaign success goals
• Represent and manage Esris presence at industry-related conferences, trade shows, seminars, and other events domestically and internationally
• Align and collaborate with multiple Esri teams including marketing, sales, product development, international distributors, training, and partner teams to successfully deliver campaigns and qualified leads
• Collaborate across business development and professional services teams for identification of industry-specific solutions requirements and the development of industry offers
• Develop and maintain a strong user community through printed material, on-line forums, conferences, webinars, and user groups
• Research, evaluate, and lead efforts on strategic industry positioning specific for the environment and conservation markets, gain validation by internal and external experts
• Develop deep GIS domain expertise and be responsible for providing product demonstrations and industry expertise to support press and analyst briefings, partner engagements, and customer meetings
• Align and collaborate with multiple Esri teams including marketing, sales, product development, international distributors, training, and partner teams to successfully deliver campaigns and qualified leads

Requirements

• 8+ years of experience working in the conservation, natural resource management, and environmental management disciplines with demonstrated geospatial innovation and advanced use of software technology
• Knowledge of GIS and its application within the conservation, natural resource management, and environmental management domains
• Demonstrated communication skills to include written, verbal, and presentation
• Highly organized, self-motivated, and strong ability to multi-task activities with shifting priorities
• Strong decision-making, problem resolution, and creative thinking skills
• Team player with strong interpersonal skills
• Bachelors degree in GIS, conservation, natural resources, environmental, or a related field

Recommended Qualifications

• Master's degree in a GIS, conservation, natural resources, or environmental, geography or related field
• Recognized as a respected and influential leader within your industry

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