TikTok Strategy & Growth

• Build and lead Doonails' US TikTok channel end-to-end: content strategy, posting calendar, community growth, and TikTok Shop. This is your channel to own.

On-Camera Content Creation

• Produce TikTok videos independently as an on-camera talent: trends, tutorials, product demos, Get-Ready-With-Me, and behind-the-scenes content. No director, no extensive setup.

Instagram Management

• Together with our German Socials team, you will exchange successful formats, bounce creative ideas off each other, and adapt global trends specifically for the US market.

Trend Monitoring & Fast Execution

• Spot and quickly adopt platform trends, sounds, and formats relevant to the beauty and nails niche on TikTok and Instagram before they peak.

Creator & Influencer Relationships

• Build and maintain relationships with US creators and micro-influencers for collaborations, cross-promotions, and community growth.

TikTok Shop & Community Education

• Support TikTok Shop with content and community management, including weekly creator calls and Discord-based community building (Creator House format).

Performance Analysis & Optimization

• Track and analyze performance across both channels (views, engagement, follower growth, TikTok Shop sales, Story engagement rate) and continuously optimize your content strategy based on data.

• Proven TikTok track record: You've built a brand or channel on TikTok before. You can show us growth numbers, engagement data, and ideally a brand you took from unknown to notable.

• Strong on-camera presence: You're naturally charismatic, relatable, and comfortable in front of a camera. You know when to talk, when to let the product shine, and how to keep viewers watching.

• US cultural fluency: You understand US creator culture, humor, trends, and platform mechanics natively. This isn't something we can train from Munich.

• Content strategy mindset: You don't just post, you build. You think in formats, series, and platform-native storytelling that compounds over time.

• Self-starter, no hand-holding needed: You can hit the ground running without extensive onboarding. You bring your own creative direction, propose your own formats, and don't wait to be briefed.

• Beauty or lifestyle background: You've worked for or alongside consumer brands in beauty, wellness, or lifestyle and understand the category and its audience.

• Communication: Excellent English skills, written and verbal

• You're building Doonails in the US from the ground up, one of the most exciting markets for D2C beauty right now

• This is your channel to own. The strategy, the voice, the growth. It's yours to shape

• As the US market grows, so does your role. We see this evolving into a broader US brand leadership position

• You work directly with the founding team and are a key strategic voice in how Doonails shows up in America

• Competitive pay, tailored to your qualifications and experience

• A true ownership role with a high degree of trust and room to shape things your way

• Growth potential: take on responsibility and bring your ideas directly to the table

• Workations in Cyprus: Our local office is open to you at any time

• Team Events across Europe: Because a strong team is everything to us!

Ready? We can't wait to meet you!