Website Manager

About UsWing Assistant is one of the worlds largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team. Our website is one of the highest-traffic virtual talent sites in the world. You will own how we show up onlinebuilding, optimizing, and scaling our web presence into a true growth engine. Your mission: ship high-performing pages, improve conversion rates, and make sure every visitor experience is fast, persuasive, and beautiful.
What youll own1) Website Development & Execution- Build and maintain landing pages and core site experiences using WordPress and Elementor.- Translate wireframes and Figma designs into fully functional pages; ensure pixel-perfect implementation and responsiveness.- Manage a rapid page-production system (50200 new pages annually) across industries, use-cases, and offers.- Partner with our Creative, Copy, and SEO teams to ensure brand consistency, messaging alignment, and performance integrity.
2) Conversion Optimization- Own CRO testing pipelineA/B test copy, layouts, CTAs, and offers to continuously measure and improve lead-to-deal conversion.- Monitor site performance metrics (CPL, CVR, bounce, form drop-off) and proactively propose improvements.- Implement and analyze experiments using GA4, Hotjar, and CRO tools such as VWO or Convert.com.
3) Analytics & Tagging- Set up and maintain accurate event tracking via Google Tag Manager and GA4.- QA all new pages for tag firing, conversion pixel accuracy, and UTM consistency.- Collaborate with Marketing Ops to ensure clean data flows to CRM, data platforms and dashboards.
4) Design & User Experience- Work directly in Figma to iterate on high-performing layouts.- Optimize for clarity, visual appeal, and conversion. A deep knowledge of conversion, conversion rate optimization, and visual design patterns that lead to conversion is preferred.- Maintain a scalable design system and "template library" for rapid deployment across campaigns.
Day-to-day responsibilities- Design, build, and launch new landing pages and site sections in WordPress/Elementor.- Run QA and monitoring on pages, forms, and events.- Partner with the Performance Marketer to ensure ads and landing page alignment.- Run and interpret CRO tests; report wins and next actions weekly.- Work cross-functionally with Creative, SEO, and Ops to ship web updates faster and cleaner.
Requirements- 4-7+ years owning web presences or CRO for a high-growth SaaS or services brand.- Expert-level experience in WordPress (Elementor) and Figma. Strong visual design skills are preferred.- Hands-on with GA4, Google Tag Manager, and heatmapping tools.- Demonstrated ability to improve key metrics through structured experimentation.- Knowledge of HTML/CSS/JavaScript for light customization and troubleshooting.- Eye for design - understands modern visual standards, typography, and responsive layouts.- Self-sufficient, fast-moving, and comfortable owning outcomes end-to-end.
Nice to have- Familiarity with programmatic page generation and SEO-oriented templates.- Experience collaborating on ad creative or video storyboards.- Working knowledge of Looker Studio, basic SQL, or Webflow.- Deeper design skills.- Other areas of marketing knowledge.
KPIs youll be measured on- Website Conversion Rate (Lead to Deal)- Page speed and technical health (Core Web Vitals)- CRO Test Velocity and Win Rate- Number of high-quality new pages shipped per quarter- Attribution integrity and tag accuracy
Benefits- Competitive salary- Performance-based bonuses- Software for Upskilling & Productivity- Remote-first culture - work from anywhere in the world- Paid Time Off- Health Insurance- High autonomy, low bureaucracy- Fast-track to leadership for high performers- Direct access to founding team- High visibility, autonomy and ownership110000 to 135000 CAD / yr
$110,000 - $135,000 a year