Position Title: Sr. AI Enabled Content/Growth Strategist

Salary Range: $95,000 - $115,000 CAD per annum

Job Class: Full Time

Work Location: Vancouver, BC (preferred) or Toronto, ON

About the Company:

WELL Health is modernizing healthcare by making it more proactive, preventative, and patient centered. We support clinicians with best-in-class digital tools while helping patients access trusted health information and continuous care.
Preventative healthcare and longevity are central to our long-term mission. As we expand in this space, we are investing in thoughtful, research-driven communication that builds trust and drives meaningful engagement with consumers.
This role will directly shape how audiences understand and engage with their health.

Position Summary:

The Sr. AI Enabled Content/Growth Strategist is a senior individual contributor responsible for developing and executing WELL Health’s organic content and lifecycle growth strategy.

This role blends:
• Healthcare research and expert-level writing
• Direct-to-consumer storytelling
• Lifecycle and CRM communication strategy
• Organic go-to-market strategy
• AI-enabled research and content workflows

You will both develop strategy and personally produce high-quality content, ensuring it supports acquisition, engagement, trust, and long-term customer relationships.

This is not a pure content role and not a paid media role. It is a strategic organic growth role grounded in credibility, measurable impact, and AI-enabled productivity.

What you will be doing:

Organic Growth & Content Strategy
• Develop and refine WELL Health’s organic content strategy aligned with marketing objectives
• Identify market opportunities, search demand, and content gaps using AI-assisted analysis
• Define how content supports each stage of the funnel: awareness, consideration, conversion, and retention
• Partner with internal teams to align messaging with priority initiatives
• Contribute to experimentation frameworks to continuously improve performance

Research & Content Development
• Conduct research on preventative healthcare, longevity, and related topics
• Use AI-assisted research workflows to synthesize medical literature and credible sources
• Translate complex health topics into clear, responsible consumer education
• Write high-quality long-form and short-form content
• Maintain rigorous standards around accuracy, citations, and healthcare claims

Lifecycle & CRM Communication
• Design lifecycle communication programs including onboarding and lead nurture sequences
• Define messaging and content sequencing across the customer journey
• Collaborate with internal teams to deploy, measure, and optimize programs

Content & Engagement Strategy
• Balance in-depth healthcare education with accessible, engaging content
• Maintain a consistent and trusted direct-to-consumer voice
• Build scalable AI-supported workflows to increase content output without sacrificing quality

Performance & Optimization
• Measure how content contributes to organic traffic, engagement, conversion, and retention
• Use performance data and AI-assisted analysis to refine strategy and messaging
• Align content KPIs with broader marketing and business objectives
AI-Enabled Strategy & Workflow Development
• Use advanced AI tools (e.g., ChatGPT, Claude, Perplexity) to accelerate research, analysis, and content creation
• Design workflows that increase strategic output and content velocity
• Explore multiple strategic hypotheses and messaging frameworks quickly
• Apply strong editorial judgment and fact-checking to all AI-assisted outputs

What Success Looks Like (First 3–4 Months)
• A clearly defined organic content strategy is established
• Lifecycle communication programs are launched
• Research-driven content is producing measurable engagement
• Early contributions to acquisition and retention performance are visible
• Strong collaboration across marketing, clinical, and leadership teams
• Greater consistency in WELL Health’s consumer voice

You have:

Preferred

The successful candidate:

The salary for this position falls within a defined range and will be determined based on several factors, including the candidate’s experience, qualifications, skills, and the needs of the organization. At WELL, we are committed to fair and equitable compensation and aim to provide a competitive salary that reflects the value and expertise of the successful candidate.

WELL, is committed to fostering a diverse, inclusive, and accessible workplace. We welcome and celebrate the diversity of applicants and team members across ability, race, gender identity, sexual orientation, and lived experience. We strive to create an environment where differences are valued and contribute to our collective success – this is the WELL Way.

This recruitment process uses automated tools, including artificial intelligence, to help review applications. Qualified human decision-makers review these results and make all final hiring decisions.

WELL has been independently certified as a Great Place to Work® by the Great Place to Work Institute® Canada. This recognition reflects our commitment to building a workplace culture rooted in trust, inclusivity, and employee well-being. It also aligns with our Healthy Place to Work pillar and the priorities outlined in our annual Sustainability Impact Report.

Want Read more about us: https://stories.well.company/