At Bel, we are not just a company—we are a company on a Mission, built on 160 years of bold innovation, family values, and a commitment to social purpose. With beloved brands like Babybel®, GoGo squeeZ®, The Laughing Cow®, and Boursin®, our snacking solutions bring more than joy; they want to serve as a force for good. Our U.S. Mission? To help close the critical 80% nutrition gap by making it easier for Americans to eat more fruits, veggies, and dairy as part of their daily lives. #IWorkForAllForGood

Job Description Summary

The Senior Manager Sales Strategy & Planning is responsible for supporting the Director, Sales Strategy and Planning in the definition and execution of commercial strategy and guidelines through customer marketing and sales planning activities, as well as serving as the primary sales liaison between brand marketing, finance, supply chain, RGM, and field sales. The position requires up to 10% business travel.

Essential Duties and Responsibilities

• Translates brand marketing and business plans into clear commercial objectives, guidelines, and strategy to support the development of the commercial plan on a portfolio of items.
• Leads the implementation of assortment, merchandising/shelving, pricing, and promotion strategy for each portfolio.
• Provides customer/field sales perspective to the brand marketing teams to support the development and implementation of marketing plans.
• Works collaboratively with trade finance, sales leadership, and brand marketing to establish commercial processes and guidelines for category trade spending.
• Tracks net sales/pound and develops strategies to improve promotional efficiency for each portfolio.
• Partners with the RGM team to optimize brand promotional activity and trade spend at the channel and customer level.
• Supports development and communication of reports and tracking of key category sales KPIs for total US and top customers.
• Supports development and implementation of strategic projects to support category objectives for retail visibility, channel development, assortment/sizing, merchandising, customer marketing, pricing, and promotion.
• Leads the development of national, customer-facing selling materials in support of marketing, commercial and category objectives.
• Provides a sales perspective on category volume pacing and forecasts to support the S&OP process.

Qualifications and Competencies

• Bachelor’s degree and/or equivalent experience; MBA preferred
• Minimum 8 years of experience in food or CPG industry in a category sales planning, field sales or marketing role

Specific competencies required

• Strong management skills with the ability to clearly communicate expectations and motivate peers and subordinates to action
• Demonstrates advanced expertise in sales planning, including the ability to develop, implement, and monitor comprehensive sales strategies that drive growth and achieve targets
• Excellent communication skills; understands audience and adjusts communication to drive desired results
• Advanced computer skills; knowledge of Microsoft Office
• Demonstrated Advanced proficiency in Microsoft Excel
• Experience with syndicated data is preferred (Nielsen, IRI, etc.)
• Proficiency in Spanish and/or French is a plus

Performance Expectations: Quality, accuracy, timeliness, reliability, and thoroughness of work performed; ability to gain the trust and respect of management, coworkers and brokers; maintain the integrity of confidential business and product information; ability to communicate effectively and develop good working relationships with other employees is essential to accomplish goals and objectives of the department.

Working Conditions: Work is performed largely in a HYBRID office environment (2-3 days per week in-office, Chicago based). Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines and other concerns. Position requires up to 10% business travel.

Total Rewards

• Base Salary: $155,000 – $170,000
• Bonus Opportunity: 30%
• PTO and Medical, Dental and Vision Benefits from Day 1
• 401k Match
• Hybrid work schedule in Chicago

Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands also prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Bel Brands is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation or assistance in using the website, please call 312-462-1500.

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