Senior Product Marketing Manager

Company OverviewEmbark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. At PROCEPT, we put the patient first in everything we do and are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in surgical robotics. As our company succeeds and grows, we improve the quality of life of patients, provide more effective treatment options for surgeons, uphold the trust of our shareholders. That starts with a commitment to our People with a focus on creating an evolving landscape for your career, brimming with transformative opportunities that provide continuous career growth opportunities.
The Opportunity That Awaits You: Are you ready to embark on an exciting journey that will revolutionize the way men suffering from BPH are treated? Join us as Senior Product Marketing Manager and be at the forefront of introducing groundbreaking surgical Urology technology to markets around the globe. Your mission? To help drive robotic system sales and utilization through new products and program launches, life cycle management of on-market products, development and implementation of commercial operation strategies, and direct product support for our field teams. You will collaborate closely with all commercial teams, including commercial marketing, upstream marketing, sales, field service, commercial operations and customer service to develop, align, and execute all strategic initiatives. The position requires an individual with experience in the Urology industry and a proven track record of successfully developing and implementing product commercialization strategies. We need someone driven, motivated, and determined to take a novel technology and procedure to the standard of care. You must be a strong individual contributor capable of operating independently and leading highly cross-functional teams to meet company goals. You'll be the bridge between our commercial teams, customers and strategic decisions. Get ready to transform lives and shape the future of healthcare! What Your Day-To-Day Will Involve:

• Product Commercialization Planning & Execution
• Develop and implement go-to-market strategies for hardware and capital equipment
• Create and influence compelling marketing plans including, but not limited to, the market opportunity, target customer profile, product positioning and messaging, and pricing strategies
• Lead cross-functional teams to achieve transactional and commercial readiness for new product launches
• Develop and launch all collateral for product launches to support sales teams and customers

Commercial Consultant

• Partner directly with sales leadership to strategize on product/program needs, implementation strategies, and sales and customer support
• As a product expert, serve as primary contact and consultant for field sales teams
• Develop and deliver product/programs communications to commercial teams
• Write and distribute product-related customer notifications

Sales Tool & Program Development

• Translate technical product features into clear and effective messaging that articulates features and benefits
• Continually revamp messaging as technology and data evolves
• create new and updated existing sales tools to drive key strategic initiatives

Product Lifecycle Management & Commercial Operations Strategy

• Monitor the performance of on-market products and introduce product enhancements and programs to help achieve business objectives
• Develop and implement end-of-life strategies for legacy products
• Establish and track key performance indicators to measure the effectiveness of product/program implementation

Clinical & Product Excellence

• Gain a keen understanding of Aquablation therapy clinical studies and relevant competitive clinical data
• Regular field travel to visit sales teams, customers, and observe live procedures in the operating room

The Qualifications We Need You to Possess:

• Minimum 7 years of experience in downstream product management or product marketing role, demonstrating career progression within a marketing-related position
• Demonstrated experience in the field of Urology
• Experience marketing directly to surgeons, hospital executives, and patients
• Proven track record of developing and executing successful marketing plans and go-to-market strategies
• Demonstrated ability to lead large, highly cross-functional teams
• Enthusiasm to work within an undefined space and ability to create clear objectives and milestones
• Professional work ethic, high capacity, and ability to operate independently
• Strong analytical and organizational skills
• Strong interpersonal and communication skills
• Ability to travel up to 25% of the time
• Hybrid

The Qualifications We Would Like You to Possess:

• Experience in surgical robotics, or with other novel, high-growth medical products/therapies

Compensation also includes annual bonus, flexible time off, and RSUs at offer!Work Authorization Status: Citizen / Permanent ResideUnderstanding PROCEPT's CultureAt PROCEPT, we believe every person matters. Every employee, every patient, every caregiver. Because we are here to create a revolution, and we believe in doing that by innovating everywhere with pathological optimism. We believe in being humble and highly engaged in the work we do, while also working together seamlessly for a common goal. At Procept, curiosity, ingenuity and conviction in the power technology will transform the lives of our patients and providers. And this doesnt happen by accident. It starts with our live induction program that serves as an incubator for cross-functional team building, an immersion in Procepts history, jam-packed interactive sessions with executive leadership and a crash-course in the mission and purpose of what we do. It continues with our one-of-a-kind management program designed to build the best managers in the industry, where our people managers across functions come together to exchange ideas and grow, as both managers and learners, in an environment that challenges, supports and broadens. We are fueled by the opportunity to give people their lives back. And we believe that it begins with YOU! At Procept, we push beyond just finding a work/life balance, we strive to find a work/life blend, a professional world that you are honored and impassioned to belong to, one that you can proudly share with your family, friends, and acquaintances. An opportunity at PROCEPT BioRobotics wont just be about finding a job. It will be an opportunity for you to join a community devoted to making a difference in this world! BENEFITS OF WORKING AT PROCEPT! PROCEPTs health and wellness benefits for employees are second to none in the industry. As an organization, one of our top priorities is to maintain the health and wellbeing of our employees and their families. We offer a comprehensive benefits package that includes full medical coverage, wellness programs, on-site gym, a 401(k) plan with employer match, short-term and long-term disability coverage, basic life insurance, wellbeing benefits, flexible or paid time off, paid parental leave, paid holidays, and many more!
EQUAL EMPLOYMENT OPPORTUNITY STATEMENTPROCEPT BioRobotics is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind on the basis of race, color, national origin, religion, gender, gender identity, sexual orientation, disability, genetic information, pregnancy, age, or any other protected status set forth in federal, state, or local laws. This policy applies to all employment practices within our organization. PAY RANGE TRANSPARENCYProcept is committed to fair and equitable compensation practices. The pay range(s) for this role represents a base salary range for non-commissionable roles or on-target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Procept utilizes the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above. WORK ENVIRONMENTWell provide you training for, and ask you to maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and support regulatory compliance. We would also ask you to understand and adhere to the PROCEPT BioRobotics Quality & EHS policies.
PROCEPT BioRobotics Applicant Privacy NoticeWhen you submit an application on this site, PROCEPT BioRobotics collects the personal information you provide. This may include your name, email address, phone number, rsum or CV, LinkedIn profile, and any optional demographic information you choose to share, such as gender or ethnicity. We use this information to review your application and assess your suitability for the role. To learn more about how we handle personal information, including your rights under applicable privacy regulations, please read our full Privacy Notice at: [Privacy Policy].
$162,230 - $195,560 a year