United States

Position Title: Senior Lead Management Specialist

Available Locations: Austin, TX, or SF Bay Area or NYC

About the role

Cloudflare's Digital Marketing team is building a unified, signal-driven demand engine. It recognizes accounts at the web edge, acts on real-time intent, and turns anonymous traffic into high-velocity pipeline. That engine relies entirely on getting the right intent to the right place at the right time, and that handoff needs an owner.

We're hiring a Senior Lead Management Specialist to reimagine new ways to get BDRs and AEs richer buyer intelligence, faster, in a repeatable and scalable waymoving beyond traditional lead routing into real-time, signal-driven journey orchestration.

You will design a standard lifecycle and intelligence model that sales teams can trust, giving regional field teams the agility to run local campaigns while automatically equipping reps with the exact context needed to close deals faster.

You'll bridge the gap between digital engagement and sales execution, working alongside the Engine team to leverage Cloudflare's internal orchestration platform (Cloudflare OS) to automate manual queue management, list uploads, and lead routing. You'll report directly to the Senior Director of Digital Marketing and serve as the operational partner to Field Marketing, Regional Sales Leaders, Sales Operations, and BizApps. You will be the single point of accountability for how leads are processed, enriched, routed, and governed across Cloudflare's revenue engine.

The person we're looking for respects operational rigor and is energized to build high-velocity journey automation. If you can make sure no lead gets left behind today while building the signal-driven journey routing of tomorrow, we want to talk to you.

What you'll do Architect & Run the Journey Operations Engine

• Own the end-to-end lead lifecycle, routing algorithms, and queue architecture, ensuring 100% of qualified leads and intent signals are processed without delay or data drop.
• Monitor lead-flow integrity continuously across platforms (Marketo, Salesforce, LeanData), writing automated health checks, error logging, and alert triggers to resolve bottlenecks before they impact sales.
• Refactor legacy batch campaign operations into automated, real-time, event-driven routing logic.

Drive Automation via Cloudflare OS

• Treat operational tech debt as bugs to be resolved through code, API integrations, webhooks, or programmatic rules engine builds.
• Design extensible routing frameworks that give regional field marketing teams the agility to run local campaigns while maintaining strict global system standards.

Own Governance, Lifecycle Logic & Data Architecture

• Own the lead scoring, account-to-lead matching, lifecycle states, and routing logic as a version-controlled source of truth.
• Partner with Data Engineering and BI teams to optimize schema, identity resolution at the web edge, and account telemetry hygiene across the MarTech stack.
• Define and govern logic change controls, API integration standards, and SLA tracking across marketing and sales systems.

Empower Sales Front Lines & Partner Cross-Functionally

• Automate the delivery of buyer intent telemetry (e.g., intent topics, event participation) directly into sales-facing views to accelerate sales outreach.
• Serve as the senior systems counterpart to Field Marketing leaders, Sales Development (BDR/SDR), Sales Operations, and BizApps to streamline GTM handoffs.
• Establish a continuous feedback loop with Sales to measure lead quality, velocity, and stage conversion performance.

First-Year Outcomes

• Zero Lead Leakage & Sub-15 Minute Routing: Eliminate dropped, stuck, or misrouted leads across regional queues, ensuring 100% of qualified leads and intent signals reach the correct rep within 15 minutes.
• Context-Rich Handoffs for Reps: Automate the delivery of buyer intent telemetry to increase initial sales engagement and conversion rates.
• Rapid Campaign Processing & SLA Enforcement: Achieve a 24-hour processing standard for all regional events, webinars, and field campaign lists through Cloudflare OS automation workflows.
• Transparent Account Journey Visibility: Deploy clear, self-serve account-level engagement tracking within Salesforce so sales teams can identify active, high-intent target accounts prior to formal form fills.
• Shorter Sales Cycles & Increased Pipeline Velocity: Measurably reduce conversion timelines through automated lead prioritization and streamlined handoff workflows.

Skills, Knowledge, and Experience

• 710 years of experience bridging B2B marketing operations with systems engineering, revenue operations, or MarTech architecture.
• Deep mastery of enterprise MarTech and CRM platformsspecifically Marketo, Salesforce, and advanced lead routing engines (e.g., LeanData).
• Strong engineering aptitude with practical experience using APIs (REST/SOAP), Webhooks, SQL, or scripting (Python, JavaScript, or Bash) to interface with platforms and automate data flows.
• Demonstrated ability to design state logic, lifecycle state transitions, and complex routing architectures with software-level change management discipline.
• Proven track record of automating manual MOPs workflows (list imports, campaign provisioning, enrichment) through workflow engines or custom scripts.
• Strong command of data governance, SLA monitoring, data layer schema, and account-to-lead matching models.
• Experience partnering directly with Field Marketing, BDR/SDR managers, Sales Ops, BizApps, and Data Engineering teams.
• A systems-thinking mindsetyou view marketing operations as an engine of connected microservices and default to automating the repeatable.

Bonus Points

• Experience building on internal orchestration platforms, worker nodes (e.g., Cloudflare Workers), or IPaaS environments.
• Exposure to server-side tracking, edge technologies (e.g., Zaraz), CDPs, and account-based intent platforms (Demandbase, 6sense).
• Working knowledge of global compliance frameworks (GDPR, CCPA) implemented programmatically across data pipelines.

Compensation

• Compensation may be adjusted depending on work location.

• For San Francisco Bay Area based hires: Estimated annual salary of $138,000 - $190,000.

• For New York City based hires: Estimated annual salary of $132,000 - $182,000.

Equity

This role is eligible to participate in Cloudflares equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave