Content Development: Create persuasive product and collection descriptions showcasing key features and selling points for packaging, internal sales communications, and customer-facing marketing materials, while adhering to brand voice.Email Marketing: Plan and execute B2B and B2C email campaigns while managing content calendars and configuring email platforms, forms, surveyswith automation workflows. Segment audiences and create content that drives new leads and sales by understanding our customers’ personas and needs.SEO& Paid Ads:Research trending topics, and write highly engagingon-page and off-page content; collaborate with theDigitalTeam and external agencies to conduct content audits, refine keyword-driven copy, and analyze site to generateB2B & B2Csales andsales-qualified leadsAnalytics & Tracking: Manage connections between our websites (Magento and Shopify)withGoogle Analytics,Tag Manager,Ahrefstomonitoruser journeys,identifydrop-off points, and uncover opportunities tooptimizecontent performance.Additional Duties: Support other ad hoc projects and tasks as assigned.

Proven experience in content creation, with a strong focus on SEO best practices.Excellent writing, editing, and proofreading skills.Familiarity with email marketing platforms (e.g.,Klaviyo,DotDigital,Hubspot) andemail campaign management.Knowledge of B2B email marketing strategies and customer engagement.Maintain up-to-date knowledge of emerging SEO trends, including AI-powered search and long-tail search optimization.Ability to collaborate cross-functionally with marketing, design, and externalagencies.Strong analytical skills to measure content and email campaign effectiveness.Familiarity with SEO tools like Google Analytics,Tag Manager,AhrefsSEMrush, or similar platforms.

At our company, we strive to provide our team members with the best possible support. Here’s an overview of the current benefits and perks we offer:

If you are a results-driven, self-motivated individual who thrives in a collaborative and fast-paced environment, we invite you to join our team at PSI. You will have the opportunity to make a meaningful difference in the lives of people nationwide while working in an inclusive and supportive environment.

Thank you to all the applicants who have shown interest in this position. We appreciate the time and effort you have taken to apply.

While we carefully review every application we receive, we regret to inform you that only the candidates who are being considered for further evaluation will be contacted.

Pacific Smoke international is an equal opportunity employer and encourages all qualified candidates to apply. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), we are committed to providing accommodations for people with disabilities to support their participation in all aspects of the recruitment and selection process.