Market Research Analysts and Marketing Specialists jobs

About This Position

Summary:

This role will be responsible for the day-to-day management of paid search and social campaigns for assigned clients, supporting an immediate manager or supervisor. In this role, you will be responsible for the execution of strategy, campaigns, budgets, optimizations, and proactive recommendations.

Core Accountabilities:

Develop paid search and social strategies that detail campaign objectives, tactics, rationale, strategy, budget allocation, etc.
Execute paid search and social campaigns across various media channels
Work closely with the Analytics team and internal stakeholders to develop performance reports
Lead client calls, instilling trust as a subject-matter expert
Optimize search and social campaigns week-over-week to meet client goals
Collaborate with team members across all departments
Manage relationships with search and social platform reps and other third-party vendors

Academic/Educational Requirements:

Bachelor’s degree or relevant experience

Required Skills/Experience:

Minimum 3 years of experience in paid search and social marketing with a focus on e-commerce
Minimum 1 year of experience at a competitive marketing agency focused on performance marketing
Must have in-platform execution experience setting up campaigns and pulling levers in Meta and Google Ads (experience with TikTok, Snapchat, Pinterest, Twitter, LinkedIn, and Reddit is a plus)
Understanding of the consumer journey from awareness to conversion and ability to leverage insights to unlock new growth opportunities
Experience using Google Analytics for reporting
Excellent written/verbal communication and presentation skills
Ability to work efficiently in a fast-paced environment, with a high level of accuracy and attention to detail
Working competency in paid search is a plus

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