Primary Purpose: The Marketing Assistant supports the execution of marketing initiatives, campaign logistics, content creation, and administrative coordination. This entry-to-mid-level role is ideal for someone who is organized, creative, and eager to grow their marketing skills.

Essential Duties and Responsibilities

Campaign & Event Support

• Coordinate logistics for marketing trips, including booking meetings and creating itineraries.
• Help set up and provide on-the-ground support at trade shows and special events.
• Maintain and update the master marketing calendar.

Social Media Content Support

• Assist in executing the social media strategy by drafting posts, sourcing content, scheduling updates, and monitoring engagement across platforms under the direction of the Marketing Manager.

Content Creation & Communication

• Write and edit content for email campaigns, social media, and internal communications.
• Assist with creating presentation materials and printed collateral.
• Schedule and publish content across digital platforms (e.g., LinkedIn, website).

Administrative Support

• Manage appointment scheduling and assist in meeting preparation.
• Help maintain CRM databases with updated client and prospect information.

Design & Brand Support

• Assist with the creation of branded templates and marketing materials.
• Help manage inventory and fulfillment of SWAG and promotional items.

Digital & Web Maintenance

• Make basic updates to the website and assist with SEO content as needed.
• Monitor analytics and help compile performance reports.

Research & Insights

• Conduct competitor and market research as directed by the Marketing Manager.
• Support price comparison research and reporting.

Other Duties

• Participate in marketing team meetings and contribute ideas.
• Handle other tasks and projects as assigned by the Marketing Manager.

Required Knowledge, Skills, and Abilities

The requirements listed below are representative of the knowledge, skill, and/or ability required of the Marketing Assistant for this position:

Skills & Competencies

• Execution & Detail Orientation: Ability to accurately implement marketing initiatives and maintain organized systems, calendars, and documentation.
• Organizational Skills: Strong time management skills with the ability to manage multiple tasks and meet deadlines under direction.
• Written & Verbal Communication: Professional communication skills; able to draft and edit content for review.
• Collaboration: Works effectively with internal teams and external vendors; receptive to feedback and direction.
• Analytical Support: Ability to gather data, track basic metrics, and assist in preparing reports.
• Brand Consistency: Understanding of brand standards and ability to follow established visual and messaging guidelines.
• Digital Familiarity: Working knowledge of social media platforms such as LinkedIn, Instagram, Facebook, and email marketing platforms.
• Technical Proficiency: Proficiency in Microsoft Office or Google Workspace; familiarity with tools such as Canva or Adobe Creative Suite, WordPress, CRM systems such as Quick Base or Salesforce, and project management tools such as Asana or Trello.

Other Requirements

• Willingness to occasionally travel or assist with marketing events as needed.
• Ability to work cross-functionally in a collaborative and fast-paced environment.
• Strong professionalism and discretion when handling company or client information.

Minimum Experience Required

To perform this job successfully, the following experience is required for the Marketing Assistant:

• Associate’s or Bachelor’s degree in Marketing, Communications, Business, or a related field preferred; equivalent work experience considered.
• 2+ years of marketing, communications, or design-focused experience.
• Demonstrated experience creating branded marketing materials, including social media graphics, presentation decks, email layouts, digital assets, and print collateral.
• Proficiency in design tools such as Canva and/or Adobe Creative Suite (InDesign, Illustrator, Photoshop) required.
• Familiarity with website content updates and basic visual formatting within WordPress or similar platforms preferred.
• Experience in the maritime or healthcare industry is preferred, but not required.

MENTAL OR VISUAL DEMAND: The sustained application of mind and eyes in performing the essential functions of the Marketing Assistant job requires concentrated mental and/or visual attention; the work involves performing complex tasks to very close accuracy and quality specifications. Additionally, intense and/or exacting mental and/or visual attention may be required due to visualizing, planning, laying out, or otherwise performing very involved and complex work.

WORKING CONDITIONS: The Marketing Assistant job is typically performed under comfortable working conditions with some general office noise.

ATTENDANCE: The Marketing Assistant job requires regular and reliable attendance and the Marketing Assistant is expected to comply with company attendance standards as stated in the employee handbook to fulfill the essential functions of the job.

SAFETY: The Marketing Assistant is expected to comply with company safety standards as stated in the employee handbook.