A. General Responsibility
Manages a group of sales routes in the merchandising and distribution of the company’s products. Acts as an adviser, trainer, and administrator of company policies and procedures with subordinates. Emphasis is on sales and service to customers, providing fresh products in sufficient quantity which will maximize the sale of product and consequently the customers’ and company’s profitability.
B. Nature and Scope of Position
Supervises sales representatives to achieve sales goals and objectives through the coordinated efforts of subordinates. Conducts business building activities, which are consistent with company and branch/depot sales plans. Is expected to set high work standards for subordinates to follow.
C. Duties

• Regularly observes sales representatives’ performance by route riding; monitors and assures proper motivation, work habits, safe driving ability, vehicle care and maintenance. Product handling, customer relation; evaluates and communicates sales opportunities.
• Guides and directs the activities of sales representatives in assigned division to generate maximum profitable sales and control returns.
• Evaluates current sales vs. potential in all stores. Establishes and monitors sales building programs to realize that potential.
• Ensures effective implementation of space management techniques and merchandising, including the consistent use of point-of-sale advertising materials, by all sales representatives in assigned division.
• Conducts order review sessions to assist sales representatives in ordering the correct quantity of each variety maximize sales in each store; keeps subordinates informed of policies, sales/promotion activities, safety issues, etc. to facilitate an open flow of communication between management and sales representatives.
• Operates sales routes/ also ships in emergencies.
• Advises and assists sales representatives in obtaining desired space gains, rack resets, special display authorization and in the solicitation of non-stops.
• Provides training for new sales representatives and retaining for experienced ones to strengthen selling ability, distribution controls, merchandising techniques, safety habits and other fundamentals, which contribute to sales growth and expense control.
• Maintains a close, personal rapport with accounts in assigned area; keeps abreast of competitive and other conditions, which may impact the sales effort in the division.
• Reviews sales operational results and keeps branch manager advised of activities (internal, competitive, other) affecting the sales effort; makes recommendations regarding operational opportunities such as route realignments.

D. Qualifications
Must possess strong communication skills and provide leadership to ensure that all sales objectives are accomplished. Must possess strong math and communication skills, and provide leadership to ensure that all sales objectives are accomplished. Must be 21 years of age or older. Must possess bakery sales experience with a minimum of 2 years on-the-job experience or equivalent higher education. High school diploma or GED preferred.