About Propel Real Estate Capital

Propel Real Estate Capital, a division of First National Holdings, LLC, specializes in commercial real estate loans across Texas and is seeking an experienced commercial sales professional to help us on our path to hypergrowth. With the backing of Propel Financial Services, which has originated over 100,000 property tax loans, the company provides creative and competitive credit solutions for a wide range of borrower needs.

Propel operates with a strong commitment to its core values—People, Respect, Ownership, Performance, Evolve, and Loyalty—ensuring a high-performing and customer-focused lending environment.

Position Overview

The Director of Commercial Lending is responsible for developing and managing relationships with customers, brokers, and referral partners to drive commercial real estate loan origination for loans under $3 million. These include transitional bridge loans, hard money loans, single-family rental loans, and other commercial loan products.

The Director will leverage a combination of direct outreach, inbound leads from the property tax divisions, and marketing-generated leads to building a strong and sustainable loan pipeline. This role requires a proactive approach to loan structuring, deal negotiation, and market expansion.

Additionally, the Director will work closely with underwriting, closing, and marketing teams to ensure efficient deal execution and contribute to the long-term growth of the business.

Primary Responsibilities

Loan Origination & Business Development

• Proactively source, originate, and close commercial real estate loans under $3 million.
• Identify and qualify potential borrowers through direct outreach, existing client relationships, and referral partnerships.
• Cultivate and expand referral networks with bankers, loan brokers, hard money lenders, and other financial institutions.
• Stay informed on market trends, competitor loan products, and lending regulations to position Propel as a leader in the industry.

Deal Structuring & Negotiation

• Screen new loan opportunities and aggressively negotiate with promising prospects to secure favorable deals.
• Develop creative financing solutions for complex borrower situations.
• Collaborate with underwriting and credit teams to expedite loan processing and resolve borrower concerns.

Pipeline & Process Management

• Maintain a diverse and active loan pipeline using Salesforce and internal reporting tools.
• Work closely with underwriting and closing teams to ensure smooth transaction execution and timely closings.
• Monitor loan performance and borrower relationships post-closing to identify future lending opportunities.

Marketing & Outreach

• Provide strategic direction to the marketing team for email campaigns, lead generation efforts, and brand positioning.
• Assist in list procurement, development of sales collateral, and targeted marketing efforts to optimize borrower engagement.

Required Skills, Education & Experience

Experience & Expertise

• 5-10 years of sales experience in commercial real estate lending.
• Strong knowledge of commercial real estate loans, including bridge loans, hard money loans, and single-family rental financing.
• Experience in loan structuring, borrower risk assessment, and alternative financing solutions.

Technical & Analytical Skills

• Proficiency in Salesforce (or other CRM systems), Microsoft Office (Excel, Word, Outlook), and loan origination platforms.
• Ability to analyze financial statements, property valuations, and risk factors to assess creditworthiness.

Soft Skills & Core Competencies

• Strong sales and negotiation skills with the ability to develop relationships, close deals, and structure financing solutions.
• Business acumen with an understanding of market trends, competitive positioning, and risk management.
• Problem-solving and decision-making abilities, particularly in ambiguous situations.
• Self-motivated with a strong drive for results and ability to meet and exceed goals.
• Excellent interpersonal and communication skills with the ability to collaborate across internal teams.

Education

• Bachelor’s degree in Business, Finance, or a related field preferred.