Lovehoney Group is the world’s leading sexual wellbeing company, with the mission to elevate pleasure through innovative technologies, a data-driven approach, and foster creative and fresh perspectives on intimacy. We offer exciting brands with innovative, high-quality sex toys, lingerie, and accessories in a streamlined online shopping experience.

At Lovehoney, we employ over 800 passionate and progressive individuals across 11 global offices, each person contributing a unique blend of talents to our diverse workforce. We are proud to be a company that thrives by doing things differently, challenging expectations and stereotypes while making a positive impact on our customers’ lives.

Join us at Lovehoney, where pleasure combines with creativity, data, and innovation!

We are looking for a commercially driven and strategically minded Senior Creative Lead (Digital Content) to lead our digital-first creative output across paid and organic channels. Video creative is a core pillar of our long-term strategy, so the successful candidate must bring production experience and be able to deliver content that both inspires and performs. You will lead a team responsible for creating high-impact assets across paid social, campaign activity, and always-on content systems. This role requires a strong understanding of social-first advertising, platform dynamics, and performance-led creative iteration. You should be just as comfortable developing big campaign ideas, potentially involving A-list celebrity talent, as you are building scalable test-and-learn ad frameworks that optimise performance across platforms. Reporting to the Marketing Director and working closely with Social Advertising, Owned Social, Brand, and wider eCommerce teams, you will ensure creative output is closely aligned with commercial objectives, data insights, and platform best practices, while championing a culture of iteration, experimentation, and continuous improvement through the use of data and emerging technologies, including AI.

• Lead and develop a high-performing digital creative team, fostering a culture of creativity, accountability, and commercial impact.
• Own the end-to-end creative strategy for paid social and digital content, ensuring all output is optimised for performance and aligned with business goals.
• Partner closely with Social Advertising teams to develop and iterate high-volume, performance-driven creative tailored to platform algorithms (Meta, TikTok, YouTube).
• Oversee the development of both large-scale campaign concepts (including celebrity and influencer-led work) and scalable ad creative systems.
• Translate performance data, audience insights, and testing learnings into actionable creative direction.
• Drive the production of high-quality, platform-native content at scale, balancing speed, efficiency, and creative excellence.
• Champion innovation in formats, messaging, and creative processes, including the use of AI and automation tools – partnering with agencies, photographers and developing content via our in-house studio.
• Mentor and develop team members as a player-coach, raising the bar for both creative quality and performance thinking.
• Stay ahead of platform trends, creative best practices, and evolving consumer behaviours to inform strategy.

• Proven experience in a senior creative leadership role, with a strong track record in performance-driven digital content, production (scripting, shooting, editing) and liaising with agency partners.
• Deep understanding of social platform mechanics and how creative drives performance within algorithmic environments.
• Demonstrated experience developing both brand-led campaigns and high-volume, iterative ad creative.
• Strong commercial mindset, with the ability to connect creative decisions to business outcomes and ROI.
• A hands-on operator with the ability to work closely with teams to deliver output—not just set direction and help train them to raise their technical capacity as a whole.
• Confidence using data and insights to inform creative strategy and workflow optimisation.
• Familiarity with AI tools and emerging technologies to enhance creative production and scalability.
• Excellent leadership, communication, and stakeholder management skills.
• Ability to thrive in a fast-paced, test-and-learn environment with multiple priorities.