Position Summary

The Business Development Representative will drive revenue growth by identifying, engaging, and closing new advertising contracts for out-of-home (OOH) advertising solutions. This role builds relationships with local and regional businesses and helps them reach their target audiences through strategic campaigns.

This position is responsible for prospecting new clients, presenting advertising solutions, managing the sales cycle, and exceeding sales goals. The ideal candidate is self-motivated, results-driven, and possesses strong communication and negotiation skills, with a passion for helping businesses grow through outdoor advertising.

Essential Job Functions and Tasks

These essential functions include, but are not limited to, the following. Additional essential functions may be identified and included by the hiring department.

• Identify and pursue new customers within the market through proactive outreach, including cold calling, email campaigns, networking, and in-person meetings.
• Qualify prospects, manage a sales pipeline, and follow up on all leads to ensure consistent deal flow and strong conversion rates.
• Develop a deep understanding of client marketing goals to propose customized billboard and OOH advertising solutions.
• Prepare and deliver compelling sales presentations, proposals, and RFP responses that align with client needs.
• Negotiate pricing and contract terms within company guidelines; finalize agreements by arranging payments and ensuring all documentation is complete.
• Manage existing accounts by renewing expiring contracts, upselling additional placements or services, and maintaining strong client relationships.
• Collaborate with graphic designers to coordinate billboard artwork; ensure designs meet client expectations and are printed and posted accurately and on time.
• Work closely with the operations team to ensure billboard locations are well-maintained and in optimal condition.
• Monitor campaign performance and support clients throughout the advertising cycle, providing excellent customer service from sale to execution.
• Assist with collections by contacting clients for outstanding payments and initiating legal collection processes when necessary.
• Stay up to date on market trends, competitive offerings, and industry best practices to better position the company in sales efforts.
• Participate in market and quarterly meetings, and complete a board ride each quarter to stay informed on inventory condition and placement.
• Perform similar or related duties as required or assigned.

Work Environment

This work environment is an office-like setting with moderate noise.

Physical Demands

The physical requirements listed for this job are not exhaustive and additional requirements may be added as needed. Corrective devices may be used to meet physical requirements.

• Physical Exertion: May frequently be required to lift approximately 10 pounds and/or occasionally up to 25 pounds.
• Vision: Must possess close, midrange, distance and peripheral vision; as well as the ability to identify colors, judge distances and adjust focus.
• Speaking/Hearing: Must be able to give and receive information through speaking and listening.
• Motor Coordination: Frequently required to use hands and reach with hands and arms. Periodically required to sit. Occasionally required to stand, walk, stoop, kneel, crouch, or bend.

Required Education and Experience

• High school diploma (or equivalent) is required.
• Two years of related experience preferred.

Required Knowledge, Skills, and Abilities

Intermediate knowledge and skill of:

• Microsoft Windows environment
• Internet browsers
• Outlook
• Microsoft Excel

Additional qualifications:

• Strong attention to detail and excellent organizational skills.
• Strong written and verbal communication skills.
• Customer service orientation with the ability to build and maintain client relationships.
• Ability to handle multiple projects at once and meet tight deadlines under pressure.
• Ability to manage a heavy inbox workload efficiently.
• Ability to work independently and as part of a team and to follow instructions.
• Willingness to travel long distances via automobile.
• Understanding of basic media planning terminology and concepts is a plus.
• Knowledge of Out of Home Dictionary or willingness to learn is a plus.

Equal Opportunity Employer

Lindmark Companies is an EOE/AA/Minorities/Females/Vet/Disability/Sexual Orientation/Gender Identity/Title VI/Title VII/ADA/ADEA employer.