Role Overview:
We are seeking a highly motivated and creative Social Media Specialist to drive brand awareness, engagement, and growth across digital platforms. This individual will play a key role in developing and executing strategic social media campaigns, with a strong emphasis on short-form video content (TikTok, Instagram Reels) and real-time brand storytelling.

This role will work cross-functionally with leadership and operations to bring the Apex brand to life through compelling, data-driven content.

Key Responsibilities:

• Develop, launch, and optimize end-to-end social media campaigns aligned with brand and business objectives
• Shoot, edit, and produce high-quality video content for TikTok, Instagram, and other platforms
• Manage content calendars and ensure consistent, strategic posting cadence
• Leverage platform analytics, insights, and performance metrics to refine content strategy and improve engagement (KPIs: reach, impressions, conversion, follower growth)
• Identify and capitalize on trending content, audio, and platform algorithms to maximize visibility
• Collaborate with leadership and internal teams to execute brand storytelling and campaign initiatives
• Support broader digital marketing efforts, including SEO, brand positioning, and online reputation management
• Assist in building and maintaining a cohesive brand voice and visual identity across all channels

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field preferred
• 2–4 years of experience in social media management and digital marketing
• Proven experience building and executing successful social media campaigns
• Strong understanding of content strategy, audience targeting, and engagement tactics
• Working knowledge of SEO principles and digital marketing funnels
• Proficiency in video editing tools (CapCut, Adobe Creative Suite, etc.)
• Experience using analytics tools (native platform insights, Google Analytics, etc.)

Ideal Candidate:

• Creative thinker with a strong eye for branding, storytelling, and visual content
• Data-driven and comfortable making decisions based on performance metrics
• Highly organized with the ability to manage multiple campaigns simultaneously
• Comfortable working in a fast-paced, collaborative environment
• Proactive, innovative, and aligned with a high-performance, service-driven culture