Position Title: Director, Revenue Generation - West Virginia University

Requisition ID: R101587

Location: Morgantown, WV

Full/Part-Time: Full time

About Us:

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

Founded in 2011 on the people principles of Character, Capacity and Commitment, Learfield Amplify represents over 40 collegiate athletic departments, professional sports teams, and related industry organizations nationwide, with more than 170 on-site sales personnel dedicated to serving these respective relationships. The company delivers a total revenue solution through staff development, high-value expertise, and engaged fan relationships. As the sports industry and fan behavior continues to evolve, Learfield Amplify remains at the forefront of business intelligence through many of its national relationships, leading to increased revenues for teams across the country.

As the exclusive outbound arm for the University, the sales team manages many of the sales efforts for ticketed sports. As a member of the team, we provide fans, partners, businesses, and constituents of the University with outreach and access to all ticket types, including season, partial, and group tickets, and ultimately providing experiences to grow involvement and revenue generation across the board while integrating fully within the department and the community.

Learfield Amplify is actively seeking a Director, Revenue Generation. to lead the ticket sales team. The Director, Revenue Generation, is responsible for training, mentoring, motivating and coaching the revenue generation staff. This person will also be responsible for developing and implementing revenue initiatives designed to meet or exceed the annual sales goals set forth by senior management.

Essential Duties & Responsibilities:

• Oversee revenue generation efforts across ticket sales, new donor acquisition, customer service, premium seating, hospitality, and other revenue-generating opportunities.
• Lead the recruiting, hiring, onboarding, and professional development of revenue generation staff.
• Provide ongoing training, coaching, mentoring, and performance guidance to revenue generation staff.
• Lead regular staff meetings and foster collaboration, innovation, and the sharing of ideas focused on revenue growth and customer retention.
• Develop and maintain a personal portfolio of ticket sales prospects and customers.
• Develop, manage, and execute an annual Revenue Generation plan and budget in partnership with appropriate staff and senior management, encompassing sales, retention, and revenue growth across customer segments.
• Effectively manage group assets, experiences, and inventory to maximize group ticket sales and revenue at all home games.
• Prepare timely and accurate sales reports and performance analyses to monitor individual and team progress, identify trends and opportunities, and ensure appropriate sales pacing to achieve established goals.
• Collaborate with senior management to develop and manage relationships with outside vendors and corporate partners related to group ticket sales, hospitality, and premium experiences.
• Partner closely with university athletic department marketing staff to develop and execute promotional initiatives designed to increase attendance, engagement, and revenue.
• Collaborate with the national Data Analytics team on CRM and database initiatives, including data collection, analytics, reporting, and marketing strategies designed to identify opportunities and generate incremental revenue.

Minimum Qualifications:

• 5+ years of sales experience within collegiate and/or professional sports, including 2+ years of experience in a ticket sales management role.
• Superior written and verbal communication skills, with strong leadership, collaboration, and interpersonal abilities.
• Results-oriented leader with a demonstrated ability to motivate teams and drive revenue performance.
• Proven track record of success in revenue generation and achieving sales goals.
• Enthusiastic, creative, and strategic thinker with the ability to translate strategy into effective execution.
• Ability to thrive in a dynamic, fast-paced environment while managing multiple priorities and deadlines.
• Exceptional organizational skills and the ability to effectively manage multiple tasks simultaneously.
• Demonstrated commitment to the highest standards of personal and professional integrity and ethics.
• Strong customer service and relationship management skills.
• Proficiency with Microsoft Office Suite.
• Experience with Paciolan and/or Ticketmaster/Archtics ticketing systems preferred.
• Experience with CRM and sales platforms such as ACT, Salesforce, SSB, Microsoft Dynamics CRM, Conquer, Outreach, or similar systems.
• Willingness and ability to work extended hours, including evenings, weekends, holidays, and home athletic events as required.

Preferred Qualifications:

• Bachelor’s Degree in Sports Administration or business field

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.