Research and map Field accounts from our ICP list to identify organizational structure, key stakeholders, active initiatives, and pain points. Build tailored outreach plans for each target account in close coordination with your assigned Account Executive(s).

Engage VP-level and C-suite contacts through multi-channel campaigns spanning personalized email, phone, LinkedIn, and direct mail, with messaging crafted to resonate at the executive level.

Represent Quantcast at industry trade shows, regional field events, executive dinners, and sponsored conferences. Drive pre-event outreach to secure meetings, maximize on-site engagement, and execute disciplined post-event follow-up.

Conduct face-to-face meetings, office drop-ins, and local networking activities within your assigned territory to build rapport, gather intelligence, and accelerate deal entry.

Operate as a true extension of the Field sales team. Participate in account planning sessions, contribute field insights, and co-develop strategies to penetrate priority accounts.

Maintain meticulous records of all account activity, prospect interactions, and pipeline progression in Salesforce. Ensure data quality supports accurate forecasting and territory planning.

Stay current on industry trends, competitor positioning, and shifts in the digital advertising landscape. Translate market knowledge into sharper messaging and smarter targeting.

Partner with Marketing on event strategy, content needs, and campaign feedback. Work with Sales Enablement to refine playbooks and share field learnings that benefit the broader team.