Marketing Specialist in York, Pennsylvania at Shipley Energy

Responsibilities:

• Plan and execute marketing campaign strategy and tactics for our heating oil and propane divisions to retain existing customers, attract new customers, and maximize gross profit
• Create and execute email, social media, SEO/AEO content, and review management
• Update website and e-commerce with promotions and content
• Assist with digital advertising strategy for Google and Paid Social
• Ensure all communications and content align with brand standards and brand voice for the varying divisions
• Analyze and report on campaign performance and KPIs, suggesting adjustments based on findings
• Establish and maintain relationships with outside vendors
• Manage marketing events for the heating oil and propane divisions
• Utilize project management software, provide detailed campaign information and clarity for marketing campaigns
• Ensure marketing deadlines are met and within budget
• Assist with onboarding new acquisitions
• Communicate with marketing team and business unit stakeholders about current and upcoming projects
• Develop product knowledge of our various product lines
• Stay up to date on current marketing best practices, trends, and skills.
• Create campaigns, review results, and implement and test improvements
• Be up to date on emerging technology, including AI, and utilize it when appropriate

Requirements:

• Bachelor's degree in marketing, communications, or business management and 2+ years of professional marketing experience
• Committed to the values of initiative, responsibility, caring relationships, integrity, & innovation
• Experience creating integrated marketing campaigns and measuring results
• Experience using or reporting KPIs to set guidance, strategize, and optimize campaigns
• Experience with marketing technologies and CRMS such as WordPress, HubSpot, Google Analytics, Salesforce, Claude/ChatGPT, or Microsoft Dynamics is a plus
• Ability to learn new software and tasks quickly and with accuracy
• Excellent written, oral, and interpersonal communication skills

Our team members enjoy:

• Comprehensive health benefits - Medical, dental, and vision insurance
• Generous 401(k) company match
• Voluntary benefits including supplemental life, critical illness, accident, and hospital insurance
• Up to 20 days of PTO each year
• Paid Holidays
• Gym reimbursement up to $30/month
• Tuition Reimbursement
• The stability of a long-standing, values driven company that invests in your growth

At Shipley Energy, our team members make us great. They live out our values, vision, and mission every day. If you take pride in your work, enjoy being in a positive environment, and want to reach your full potential, we encourage you to apply!