Associate Director, Integrated Media in Phoenix, Arizona at Agital

About Us

We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go-to-market agencies—Go Fish Digital, REQ, and WDG—with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth. REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what’s next. WDG designs and builds enterprise web experiences that connect with diverse audiences and help organizations adapt to rapid technological change. Together, we operate as one strong, collaborative ecosystem, backed by smart systems, AI-powered capabilities, and a culture of curiosity, where people can grow their careers while shaping how ambitious brands grow in the world.

Overview

Go Fish is seeking an Associate Director, Integrated Media to lead integrated media strategy, client partnership, performance, and team development across a portfolio of complex accounts.

In this role, you’ll provide senior strategic oversight across media planning, investment, activation, optimization, and measurement. You’ll work closely with client and agency leadership to connect media strategy to broader business goals, guide high-impact decisions, and ensure teams are delivering thoughtful, integrated, and measurable solutions.

You’ll also play a critical role in developing Managers and Sr. Managers, strengthening department processes, and raising the quality and consistency of work across the Integrated Media team. This role is ideal for a proven media leader who can balance strategic vision, client influence, portfolio health, team leadership, operational excellence, and agency growth.

What You’ll DoStrategic Media LeadershipSet the strategic direction for integrated media across a portfolio of complex clients and business challengesTranslate client business priorities, audience needs, market conditions, competitive dynamics, and performance data into clear media investment strategiesGuide teams in developing integrated plans across paid search, paid social, programmatic, display, video, streaming, direct media, traditional media, and emerging channelsEnsure media strategies reflect the full customer journey and clearly define the role of each channel, audience, message, and investmentChallenge teams to connect platform and channel recommendations to broader marketing and business outcomesOversee annual planning, major campaign planning, portfolio investment strategy, and long-term media roadmapsGuide the development of KPI frameworks, testing strategies, measurement plans, and investment prioritiesEvaluate strategic tradeoffs across growth, efficiency, scale, reach, frequency, brand impact, and measurable business performanceProvide senior-level review and direction on complex media plans, presentations, and strategic recommendationsEnsure media strategies remain adaptable to changes in client priorities, market conditions, consumer behavior, technology, and performanceEstablish a consistent standard for strategic quality across assigned accounts and teamsPortfolio Performance & Business ImpactOversee the performance, strategic health, and delivery quality of a portfolio of accountsEnsure teams are proactively managing toward client business goals, not only platform or campaign metricsIdentify portfolio-wide trends, risks, opportunities, and areas requiring senior interventionGuide teams through complex performance challenges and high-stakes investment decisionsEvaluate whether media programs are delivering meaningful business impact and recommend strategic shifts when neededOversee budget allocation, reallocation, scaling decisions, and performance recovery strategiesEnsure optimization and testing approaches are supported by clear hypotheses, measurable objectives, and actionable learning agendasEstablish expectations for proactive account management, performance communication, and strategic evolutionMonitor client confidence, account health, delivery quality, and team effectiveness across the portfolioIdentify opportunities to expand agency capabilities, increase media investment, or deepen client relationshipsPartner with agency leadership on client retention, recovery, and growth strategiesEscalate significant performance, financial, operational, or relationship risks with clear context and recommended solutionsMeasurement, Insights & Decision-MakingDefine expectations for how teams measure, analyze, and communicate media performanceEnsure reporting and analysis connect media activity to client business outcomes and strategic prioritiesGuide teams in moving beyond descriptive reporting toward meaningful interpretation and decision-makingEvaluate the appropriate use of attribution, incrementality, lift studies, marketing mix modeling, business data, and platform reportingPartner with analytics and measurement leaders to improve tracking, reporting systems, data quality, and performance visibilityHelp clients understand the strengths, limitations, and appropriate applications of available measurement approachesGuide the development of KPI frameworks, benchmarks, forecasting models, and performance targetsEnsure test results and account learnings are documented, shared, and applied across the portfolioIdentify measurement gaps and champion solutions that improve confidence in media decision-makingConnect media investment to lead quality, customer acquisition, revenue, sales, brand impact, or other relevant business outcomesUse portfolio insights to influence broader agency approaches, best practices, and strategic recommendationsExecutive Client PartnershipServe as a senior strategic media partner to client executives and key decision-makersLead high-level conversations related to business goals, media investment, performance, market opportunity, and long-term planningBuild a deep understanding of client industries, business models, customer journeys, competitive environments, and growth prioritiesInfluence client decisions through clear strategic recommendations, data, market context, and sound business judgmentGuide clients through performance challenges, organizational changes, market shifts, and changes in consumer or platform behaviorCommunicate complex media concepts, risks, and tradeoffs in clear and accessible business languageEstablish realistic expectations and provide transparent guidance on what media can and cannot accomplishBuild client confidence through proactive leadership, strategic foresight, accountability, and consistent follow-throughPartner with Client Strategy and agency leadership to align media recommendations with broader business and marketing prioritiesLead or support sensitive client conversations, performance recovery plans, and relationship-management effortsIdentify and advance opportunities to expand the agency relationship, introduce new capabilities, or increase strategic valueRepresent the Integrated Media team in executive-level client meetings, annual planning sessions, and business reviewsIntegrated Agency LeadershipLead cross-functional collaboration across Integrated Media, Client Strategy, analytics, creative, organic, web, and other agency disciplinesEnsure integrated teams operate against a shared business and audience strategyBring together the appropriate expertise to solve complex client, performance, and operational challengesInfluence broader agency strategy by contributing media insights, market intelligence, and client needsEnsure media recommendations are informed by creative, messaging, customer experience, landing-page, measurement, and organic considerationsResolve cross-functional ownership, communication, quality, and workflow gapsEstablish clarity around roles, responsibilities, decision-making, and accountability across major initiativesRepresent Integrated Media in leadership, planning, staffing, and operational discussionsStrengthen collaboration and knowledge-sharing across disciplinesAdvocate for integrated solutions that improve both client outcomes and agency deliveryHelp evolve how Integrated Media works with other departments as agency capabilities and client needs changeTeam Leadership & DevelopmentLead, coach, and develop Sr. Managers, Managers, and other assigned team membersEstablish clear expectations for strategic leadership, client ownership, performance management, and people developmentHelp Sr. Managers and Managers strengthen their judgment, delegation, coaching, communication, and decision-makingHold team leaders accountable for the quality, performance, and health of their accounts and teamsProvide ongoing feedback, coaching, and development planningSupport performance reviews, succession planning, promotion readiness, and career-path decisionsIdentify high-potential talent and create opportunities for expanded responsibility and visibilityAddress performance or leadership gaps directly and constructivelyEnsure work is delegated effectively across teams based on account needs, capacity, strengths, and development goalsMonitor team workload, utilization, morale, and resourcing across the portfolioPartner with department leadership on staffing plans, hiring needs, team structure, and organizational developmentSupport onboarding, training, and continued education across Integrated MediaBuild a culture of accountability, strategic curiosity, collaboration, inclusivity, and continuous improvementDevelop future leaders who can independently manage complex clients, teams, and business challengesOperational Excellence & ScalabilityEstablish and reinforce consistent standards for planning, activation, quality assurance, optimization, reporting, and client communicationEnsure teams follow the appropriate governance, documentation, approval, and risk-management processesIdentify recurring operational, quality, staffing, or communication issues and implement scalable solutionsGuide the development and adoption of department playbooks, templates, workflows, and best practicesImprove how teams manage budgets, timelines, staffing, deliverables, reporting, and account documentationPartner with department and agency leadership to improve resource planning, utilization, and delivery modelsEnsure appropriate senior oversight is in place across high-risk, high-investment, or strategically important accountsIdentify opportunities to use automation, AI, and technology to improve efficiency, accuracy, and strategic capacityEvaluate where processes should be standardized and where teams require flexibilityLead department initiatives that strengthen quality, scalability, and team effectivenessEnsure operational concerns and portfolio risks are communicated clearly to senior leadershipHelp the department evolve its structure and processes as client needs and agency capabilities changeInnovation, Platforms & Industry LeadershipHelp define how the Integrated Media team responds to changes in technology, platforms, consumer behavior, privacy, and measurementMaintain a strong understanding of the evolving media landscape and its implications for clients and the agencyEvaluate new platforms, vendors, tools, partnerships, and capabilities based on strategic value, operational feasibility, and business impactGuide the adoption of automation, AI, data solutions, and emerging media opportunitiesEnsure innovation efforts have a clear strategic purpose, implementation plan, and measurement frameworkBuild senior relationships with platform representatives, media partners, vendors, and technology providersIdentify opportunities for agency partnerships, preferred relationships, pilot programs, and early accessLead or contribute to agency points of view, thought leadership, training, playbooks, and industry educationEncourage teams to test new ideas while maintaining appropriate quality, governance, and client alignmentScale successful approaches, tools, and learnings across accounts and teamsRepresent the agency in relevant industry conversations, client education, pitches, and external opportunitiesHelp build the reputation and market differentiation of the Integrated Media practiceAgency Growth & New BusinessPartner with Growth, Client Strategy, and agency leadership on new-business opportunitiesLead or oversee the development of media strategy for pitches, proposals, and competitive reviewsTranslate prospect goals and business challenges into differentiated integrated media approachesEnsure new-business recommendations are strategically sound, operationally feasible, and financially responsiblePresent media strategy and agency capabilities to prospective clients and senior stakeholdersIdentify opportunities to expand existing client relationships through additional channels, services, or strategic initiativesSupport scope development, staffing assumptions, investment recommendations, and implementation planningBring relevant industry trends, client insights, platform capabilities, and case studies into growth effortsHelp refine the agency’s Integrated Media methodology, positioning, and go-to-market storyContribute to sustainable agency growth while protecting delivery quality and team capacityWhat You Bring7–9 years of experience in media, marketing, advertising, analytics, or a related fieldSignificant agency experience leading complex clients, integrated media programs, and cross-functional teamsProven success developing and overseeing cross-channel media strategies tied to business outcomesStrong knowledge across multiple media channels, with deep expertise in one or more areasDemonstrated ability to oversee large or complex media portfolios, budgets, and investment strategiesExperience serving as a senior strategic partner to client leaders and executive stakeholdersStrong business acumen and the ability to understand client financial, operational, and growth prioritiesExperience leading Managers, Sr. Managers, or other people leadersProven ability to coach leaders, address performance concerns, and build high-performing teamsExperience overseeing account health, client retention, staffing, capacity, and operational qualityStrong analytical skills and the ability to guide decisions through data, insights, and business contextExperience navigating complex performance, client, staffing, and organizational challengesExcellent written, verbal, presentation, and executive communication skillsAbility to influence decisions across clients, teams, disciplines, and senior leadershipStrong professional judgment, accountability, integrity, and composureAbility to balance strategic vision with operational and executional realitiesA collaborative, proactive, and solutions-oriented leadership styleWhat Success Looks LikeAssigned clients have clear, differentiated, and integrated media strategies aligned with their business prioritiesPortfolio performance, client confidence, and delivery quality are managed proactivelySignificant account risks are identified early and addressed with clear leadership and action plansClients view you as a trusted senior advisor who influences business and investment decisionsSr. Managers and Managers demonstrate stronger leadership, judgment, accountability, and strategic ownershipIntegrated Media teams operate with clear standards, consistent quality, and strong cross-functional collaborationReporting and measurement approaches improve client understanding and support better decision-makingPortfolio staffing, capacity, and team-development needs are anticipated and addressedSuccessful approaches, learnings, processes, and innovations are scaled across the departmentNew-business and account-growth opportunities are supported by differentiated and credible media strategiesYour leadership contributes to stronger client retention, team performance, agency growth, and market reputationThe Integrated Media practice continues to evolve in response to changing client needs, technology, and consumer behaviorBonus QualificationsExperience overseeing multiple people leaders or a large, multidisciplinary media teamExperience managing significant media portfolios across brand and performance objectivesExperience across paid search, paid social, programmatic, display, video, CTV, streaming audio, direct media, and traditional mediaExperience with advanced measurement approaches, including attribution, incrementality, lift studies, or marketing mix modelingExperience evaluating or implementing media technology, automation, AI, reporting, or workflow solutionsExperience developing department structures, staffing models, training programs, or operational frameworksExperience leading new-business pitches, proposals, and executive presentationsExperience supporting account recovery, client retention, or complex relationship-management effortsExperience developing agency thought leadership, methodologies, or market-facing points of viewFamiliarity with internal financial management, scope development, utilization, and profitability considerationsRelevant media and platform certifications